Category: Online marketing

SEO vs PPC: Understanding the Differences and Making the Right Decision for Your Business

Posted on by Luis Inverno

In the digital world, Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising are two of the most popular strategies businesses use to increase their online visibility.

As a business owner, you need to understand what’s at stake in an SEO vs PPC situation, so as to make an informed decision about which one (or both) is best for your business.

In this article, we’ll explore the key differences between SEO and PPC, their respective advantages and disadvantages, and how they can work together to maximize your online presence.

Difference Between SEO and PPC

· SEO

Search Engine Optimization (SEO) is the process of improving a website’s visibility in Search Engine Results Pages (SERPs) by optimizing its content, structure, and other on-page and off-page factors.

The goal of SEO is to increase the website’s organic traffic by ranking higher in SERPs for relevant keywords. UniK SEO Portugal is a prime example of an SEO agency in Lisbon that can help businesses improve their online visibility through Search Engine Optimization.

· PPC

Pay-per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. The most common type of PPC is search engine advertising, where advertisers bid for ad placement in sponsored links on SERPs for specific keywords.

Businesses looking for PPC services can check out UniK SEO’s offerings to help them increase their online visibility.

Pros and Cons of SEO

· Pros

Long-term results

With proper optimization and maintenance, SEO can bring long-lasting results that can continue to drive traffic to your website even after you stop investing in it.

Cost-effective

SEO can be a more cost-effective strategy compared to PPC, as it does not require you to pay for each click.

Builds trust and credibility

A high-ranking website is often perceived as more trustworthy and credible by users, which can lead to increased brand recognition and customer loyalty.

· Cons

Time-consuming

SEO can take a significant amount of time to show results, as it involves continuous optimization and monitoring.

Algorithm changes

Search engine algorithms change frequently, and businesses need to adapt their SEO strategies accordingly, in order to maintain high rankings.

No guaranteed results

Even with expert SEO services, there’s no guarantee that your website will rank on the first page of SERPs for all targeted keywords.

Pros and Cons of PPC

· Pros

Immediate results

Unlike SEO, PPC can provide immediate results by placing your ads at the top of SERPs, driving traffic to your website as soon as your campaign is launched.

Targeted advertising

PPC allows you to target specific keywords, demographics, and geographic locations, ensuring your ads reach your desired audience.

Easy to measure and adjust

With PPC, you can track the performance of your ads in real-time and make adjustments as needed, so as to optimize your campaign.

· Cons

Costs can add up

PPC can become expensive, especially in competitive industries where the cost-per-click is high.

Limited long-term benefits

Once you stop investing in PPC, your ads will no longer appear on SERPs, and the traffic they were driving will likely decrease.

Ad blindness

Some users may ignore sponsored ads, focusing instead on organic search results.

How SEO and PPC Work Together

And so, while both SEO and PPC clearly have their advantages and disadvantages, the best approach for most businesses is to integrate them into a comprehensive digital marketing strategy.

Here’s how SEO and PPC can work together to maximize your online presence:

· Increase Overall Visibility

Combining SEO and PPC efforts allows you to dominate both organic and paid search results, making your brand more visible to potential customers.

· Test Keywords and Strategies

PPC can be used to quickly test the effectiveness of specific keywords and ad copy, providing valuable insights that can be applied to your long-term SEO strategy.

· Improve Click-Through Rates (CTR)

By using both organic and paid listings, you can increase the chances of users clicking on your website, thus improving overall CTR and driving more traffic.

· Retargeting

PPC can be used to retarget users who have visited your website through organic search, reminding them of your brand and increasing the likelihood of conversion.

· Cover Gaps in Organic Search

While your website might not rank well for all targeted keywords, PPC can help you target those specific keywords and ensure your ads appear when users search for them.

In Conclusion

To make the most of your digital marketing efforts, consider working with a professional SEO agency in Lisbon like UniK SEO Portugal.

By combining SEO and PPC services, you can optimize your online presence, increase brand awareness, and drive more traffic to your website, ultimately leading to more conversions and business growth.

You see, understanding the differences between SEO and PPC, their pros and cons, and how they can work together is essential for any business looking to improve its online visibility.

Integrating both strategies into your digital marketing efforts can maximize your online presence and ensure the long-term success of your business.

[SEO Analysis for Free]

The Ultimate Checklist for Hiring an SEO Agency

Posted on by Luis Inverno

In today’s digital landscape, hiring an SEO agency is a vital step for any business looking to improve its online presence.

However, with the countless options available, finding the right agency can be overwhelming. That’s why we’ve compiled this ultimate checklist to guide you in your search for the perfect SEO partner.

What Do SEO Agencies Do?

Before you dive into the process of hiring an SEO agency, it’s essential to understand what they do and how they can benefit your business.

SEO agencies specialize in optimizing websites for search engines, improving visibility, and increasing organic traffic. Some core services they offer include:

  • Identifying the most relevant keywords for your niche and target audience;
  • Optimizing website content, meta tags, and URL structure for better search engine visibility;
  • Ensuring your website’s technical aspects are search engine friendly, such as site speed, mobile optimization, and indexing;
  • Building high-quality backlinks and enhancing online reputation through various strategies;
  • Producing keyword-rich, informative, and engaging content that appeals to both users and search engines;
  • Monitoring and analyzing website performance, providing insights, and making data-driven recommendations for improvement.

[Get a Free SEO Analysis]

What to Look for in an SEO Agency

Now that you know what an SEO agency does, it’s time to identify the key factors to consider when hiring one. Keep the following aspects in mind:

· Experience and Expertise

Choose an agency with a proven track record in your industry.

Look for case studies, client testimonials, and ask for references; a reputable SEO agency in Lisbon will have no trouble demonstrating their success!

· Transparent Communication

Open and transparent communication is crucial when working with an SEO agency. Ensure they provide regular updates, reports, and are easily reachable for any questions or concerns.

· Customized Approach

Every business is unique, and your SEO strategy should be too.

Avoid agencies that offer cookie-cutter solutions. Instead, look for an agency that takes the time to understand your business, objectives, and target audience, creating a tailored SEO plan.

· Ethical SEO Practices

Steer clear of agencies that promise quick results through questionable practices, as these can harm your website in the long run.

Stick with an agency that follows ethical, white-hat SEO techniques to ensure sustainable growth.

· Comprehensive Services

While it’s essential to focus on SEO, a well-rounded digital marketing strategy is equally important. Consider an agency that offers additional services such as social media marketing, PPC (Pay-Per-Click) advertising, and content marketing.

What to Expect from an SEO Agency

Understanding what to expect from an SEO agency will help you manage your expectations and ensure a successful partnership. Here’s what you can anticipate:

· Thorough Website Audit

An initial website audit is crucial to identifying existing issues and opportunities.

The agency should assess your website’s current performance, on-page and off-page factors, and provide recommendations for improvement.

· Keyword Strategy

A solid keyword strategy is the foundation of successful SEO.

Expect the agency to conduct in-depth keyword research, identifying the most relevant and valuable keywords to target.

· Ongoing Optimization

SEO is not a one-time effort, but an ongoing process.

Expect the agency to continuously optimize your website, monitor performance, and make necessary adjustments.

This may involve updating content, improving site structure, or implementing new tips for SEO optimization.

· Regular Reporting and Analysis

An SEO agency should provide regular reports on your website’s performance, including organic traffic, keyword rankings, and conversions.

This will help you understand the impact of their efforts and identify areas for further improvement.

· Collaboration and Support

A successful SEO partnership involves collaboration between your business and the agency.

Be prepared to work closely with the agency, providing necessary information and access to your website, as well as being open to their recommendations.

Takeaway

Hiring an SEO agency can be a game-changer for your business, but it’s crucial to find the right partner.

By using this ultimate checklist as your guide, you’ll be well-equipped to make an informed decision and embark on a successful SEO journey.

Remember to consider the agency’s experience, transparency, approach, and ethics, and be prepared to collaborate and maintain open communication throughout the process.

With the right agency by your side, you can expect improved search engine rankings, increased organic traffic, and overall business growth.

[Get a Free SEO Analysis]

Understand How SEO Benefits Your Small Business

Posted on by Luis Inverno

You may be wondering what SEO is and why it is important as a small business owner.

Search Engine Optimization (SEO) refers to the practice of optimizing your website and its content in order to rank higher in search engine results pages (SERPs). In other words, SEO makes your company more visible and accessible to potential customers who are actively looking for products or services similar to yours online.

But why is small business SEO so important these days? This article will tell you everything you need to know about it.

What is small business SEO?

SEO for small businesses refers to the practice of optimizing a website and its content to rank higher for relevant keywords and phrases in search engine results pages (SERPs). It entails tactics such as keyword research, website optimization, link building, and content marketing strategy to increase the visibility of the website and attract more potential customers.

SEO is a critical digital marketing strategy for small businesses that can drive significant growth and success by increasing website traffic, improving user experience, building brand credibility and trust, and providing a cost-effective marketing solution with long-term benefits.

Why is SEO important for businesses?

SEO can significantly impact the growth and success of your small business. Here are some key benefits of SEO for businesses:

·      Increased website traffic

When your website ranks higher in search engine results, more people are likely to click and visit your website. This can significantly increase website traffic, translating into more leads, sales, and revenue for your business.

·      Better user experience

SEO involves optimizing your website design to provide a better user experience for your visitors. This includes making your website faster, more mobile-friendly, and easier to navigate. A better user experience can lead to higher engagement, more time spent on your website, and more conversions.

·      Improved brand credibility and trust

When your website ranks higher in search engine results, it can increase your brand’s credibility and trustworthiness in the eyes of potential customers. People tend to trust businesses that appear at the top of search engine results more than those that appear further down.

·      Cost-effective marketing

SEO is a cost-effective marketing strategy that can provide long-term benefits for your business. Unlike paid advertising, which stops working as soon as you stop paying for it, SEO can continue to drive traffic, leading it to your website for months, or even years, after you’ve implemented it.

How to improve your business with SEO

Now that you understand why SEO is important for small businesses, here are 5 steps on how to improve your business with SEO:

1.    Conduct keyword research

Keyword research involves identifying the keywords and phrases your potential customers search for online. This information can help you optimize your website content and target the right audience.

2.    Optimize your website

This involves making your website faster, more mobile-friendly, and easier to navigate. You should also optimize your website content with your target keywords to make it more relevant to search engine users.

3.    Build high-quality backlinks

Backlinks are links from other websites that point to your website. The quality and quantity of backlinks can significantly impact your website’s ranking in search engine results.

4.    Create high-quality content

Creating high-quality, relevant, and informative content can help you attract more website traffic and improve your website’s ranking in search engine results.

5.    Monitor and analyze your results

It’s important to regularly monitor your website’s traffic, ranking, and other key metrics to identify improvement areas and measure your SEO strategy’s effectiveness.

If you want your business to grow, invest in SEO

Investing in a professional SEO Agency, it’s one of the most powerful marketing strategies that can help your small business increase its visibility, attract more traffic, and generate more leads and revenue.

When you hire a team of SEO specialists, you can be confident that your company will receive the attention it deserves because an SEO Agency’s success relies on its clients’ achievements.

An SEO team will focus on optimizing your website and content for search engines while providing a better user experience for your visitors that can only improve your brand’s credibility and trustworthiness. This will translate into your business’s strong online presence, long-term growth, and revenue.

How to Choose the Right SEO Agency for Your Business in Lisbon?

Posted on by Luis Inverno

In today’s world, having a strong online presence is crucial to succeeding in any business. However, achieving a good online presence takes work, as it involves complex techniques and strategies. This is where the role of an SEO agency comes into play.

An SEO agency is responsible for optimizing your website to improve its ranking on search engines, leading to increased visibility and traffic. However, with so many SEO agencies in Lisbon, choosing the right one that meets your business needs can take time and effort.

We will discuss how to choose the right SEO agency for your business in Lisbon.

What is an SEO agency?

An SEO agency is a company that specializes in search engine optimization. The agency helps businesses to improve their online visibility by optimizing their website for search engines. The agency’s primary goal is to help businesses to rank higher on search engines such as Google, Bing, and Yahoo.

The SEO agency uses various techniques and strategies, such as keyword research, on-page optimization, off-page optimization, and content creation, to improve a website’s ranking on search engines.

How to choose an SEO agency in Lisbon?

Choosing the right SEO agency in Lisbon can look like a daunting task. However, if you follow these simple steps, you can find the right agency that meets your business needs.

·      Look for experience

The first thing you should consider when choosing an SEO agency in Lisbon is their experience. Look for an agency that has been in the industry for a long time and has a proven track record of success. An experienced agency will have the knowledge and expertise to help your business achieve its online goals.

·      Check their portfolio

Before hiring an SEO agency in Lisbon, you should check their portfolio. Look for their past work and clients, and see how they have helped their clients to achieve their online goals. A good portfolio will give you an idea of the agency’s expertise and the quality of its work.

·      Look for transparency

A good SEO agency in Lisbon should be transparent. They should provide you with regular updates and reports on your website’s optimization progress. This will help you to track the progress and see the results of the agency’s work.

·      Check their services

When choosing an SEO agency in Lisbon, you should check their services. Look for an agency that offers a comprehensive range of services, such as keyword research, on-page optimization, off-page optimization, content creation, and local SEO. This will help you to achieve your online goals more effectively.

·      Look for reviews

Before hiring an SEO agency in Lisbon, you should check their reviews. Look for reviews on their website, Google, and other review websites. This will give you an idea of the agency’s reputation and the quality of its work.

Why hire an SEO agency?

Hiring an SEO agency in Lisbon has many benefits. Here are some reasons you should hire an SEO agency for your business.

·      Improve your website’s visibility

An SEO agency can help you to improve your website’s visibility on search engines. This will help you attract more website traffic and increase your online presence.

·      Save time and money

SEO is a time-consuming and complex process. By hiring an SEO agency, you can save time and money as they have the knowledge and expertise to handle the optimization process for you.

·      Increase your online authority

An SEO agency can help you to increase your online authority by creating high-quality content, a link building strategy, and optimizing your website for search engines.

·      Stay ahead of the competition

By hiring an SEO agency, you can stay ahead. The agency will help you optimize your website to rank higher on search engines, giving you a competitive advantage.

Choose the right SEO Agency

Choosing the right SEO agency in Lisbon can be challenging, but following the steps outlined above, you can find an agency that meets your business needs.

Choosing an agency with experience, transparency, and a good reputation is essential. Hiring an SEO agency in Lisbon can help you to improve your website’s visibility, increase your online authority, and stay ahead of the competition.

Remember, SEO is a long-term process that takes time to see results. But with the right agency, you can achieve your online goals and grow your business.

Maximize Your Website Traffic in Portugal: 6 Tips for SEO Optimization

Posted on by Luis Inverno

In today’s ever-changing digital age, a website is necessary for any business. However, more than having a website is required – you must ensure people can find it. Search engine optimization (SEO) can help with this. Optimizing your website for search engines or SEO will increase its presence there (SERPs).

How to create an SEO strategy?

In this article, we will discuss six tips for SEO optimization that can help you maximize your website traffic in Portugal.

Tip 1: Find the right keywords for SEO

Keywords are the foundation of any SEO strategy. They are the words and phrases people type into search engines when looking for something. You need to conduct keyword research to find the right keywords for your website.

Many tools can help you do this, such as Google Keyword Planner, Ahrefs, and SEMrush. When choosing keywords, consider the search volume, competition, and relevance to your business.

Tip 2: Optimize your website for local search

If you want to maximize your website traffic in Portugal, optimizing your website for local search is important. This means including location-based keywords on your website, such as the name of your city or region.

You should also create a Google Business listing and optimize it with your business name, address, phone number, and website URL.

Tip 3: Create high-quality content

Creating high-quality content is key to SEO optimization. Search engines love fresh, unique, and valuable content. When creating a content marketing strategy, focus on topics relevant to your business and your audience.

Use your keywords naturally in your content, but avoid keyword stuffing, which can lead to penalties from search engines.

Tip 4: Optimize your website for mobile devices

In today’s mobile-first world, it’s essential to have a website optimized for mobile devices. This means your website should be easy to navigate on a smaller screen, load quickly, and be responsive to different screen sizes.

Google considers mobile-friendliness a ranking factor, so optimizing your website for mobile devices can improve your SEO.

Tip 5: Build high-quality backlinks

Backlinks are links referring to your website from other websites. They are crucial for SEO as they allow search engines to recognize that other websites value and find your content relevant.

Provide informative and shareable content that other websites will want to connect to develop high-quality backlinks.

Tip 6: Monitor your website’s performance and adjust your SEO strategy

Finally, monitoring your website’s performance and adjusting your SEO strategy as needed is important.

Use tools like Google Analytics and Google Search Console to track your website’s traffic, rankings, and other performance metrics.

If your website’s performance is declining, adjust your SEO strategy accordingly.

How important is SEO?

SEO optimization is more important than ever in today’s competitive online marketplace. Following the six tips outlined in this blog post can improve your website’s visibility in search engine results pages, attract more visitors, and ultimately drive more business.

Finding the right keywords is the first step in an effective SEO strategy. Optimizing your website for local search, creating high-quality content, optimizing for mobile devices, and building high-quality backlinks are all essential components of a successful SEO campaign. It’s also important to continually monitor your website’s performance and adjust your strategy to stay ahead of the competition.

Remember, a well-optimized website is the foundation of any successful digital marketing campaign. The benefits of SEO optimization cannot be overstated. Investing in SEO in Portugal can increase your website traffic, improve your search engine rankings, and ultimately grow your business, translating into higher revenues.

How to Promote My Small Business Online?

Posted on by Luis Inverno

In the last year alone- online business has become a fundamental of business, instead of just a clever way to promote your brand.

Here’s how to get on top, even if you’re tiny.

While internet marketing and website functionality has long been a business basic, in the year of covid lockdowns- it quickly became the only way many small businesses and local retailers saw any patrons at all.

With global marketing campaigns and multinational reach taking a backseat to local customers and convenient optimization.

What was once viewed as a way to bulk your business quickly became the only way to survive.

And chances are, yours isn’t the only small business feeling this renewed crunch to get online and get noticed.

But, online marketing is a different world. From posting a flyer or two, or just depending on word-of mouth advertising throughout your community- internet marketing comes with a plethora of options, techniques, and targeted ad experiences.

So as a small business, how do you know which campaigns to invest in, and when to save your money?

Perhaps the most useful tool for a small business looking to break out on the saturated online market is the digital marketing agency– or SEO agency.

These usually provide your business with a team of online marketing savvy individuals that know how to get you noticed in the places best suited for your small business.

Saving you time and money. The SEO services agency of today are probably just as useful as a Madison Avenue agency was in the ‘50s- but at a fraction of the cost.

Using AI, Google and analytics to get you the customers you want and the exposure you need.

Promoting With Google

Most digital marketing agency focus relies on using Google to help your business flourish in a targeted manner.

Which is no surprise as the search engine itself has become a verb. It’s rare that we’ll hear someone tell us to check out a library, or ask a friend.

Instead “Google it” has become the go to advice for just about anything: from how to treat a headache, to where to find car insurance.

Google Search Ads & Ranking

Getting your website noticed through top rankings and proliferous ads is the number one way to funnel traffic to your business, both for new customers, and those who are already brand loyal.

Top ranking sites are those that show up first anytime someone searches for something using Google.

With the right Search Engine Optimization tactics, your business has the same ability to show up for a search as any other competitor- including the big ones.

Most SEO agencies will optimize your website and any content you create to contain specific words that relate to common searches.

Which is just one way in which any business can gain relevancy online, and get themselves noticed in the community.

Google Search Ads work similarly to SEO practices, but instead of putting in the time it takes to reach those lofty heights organically, retailers can pay google to get their sites mentioned first.

Which is a great way to get the ball rolling while you’re waiting for other SEO techniques to take effect.

Especially if you take advantage of the many types of ad campaigns that Google offers– like Google video ads, shopping, and programmatic display advertising.

Google Shopping

If your small business is built on selling goods or products- Google Shopping can be a great way to get your products on your consumers radar.

As the platform allows consumers to instantly compare products and prices from a multitude of different vendors.

Google Shopping Campaign example
Google Shopping Campaign example

Working similarly to conglomerate marketplaces like Amazon and Etsy- with the ease and convenience of a Google search.

While the technology is still relatively new, being revamped and released last year, consumers have taken to the new experience quickly.

Particularly as it lets them price compare in a convenient way and all products advertised are backed by a Google guarantee.

But as you might have guessed- you’ll need a Google business account in order to qualify for product placement, and a bit of SEO strategy in order to rank appropriately.

Google Maps

Google maps is an incredible way for local brick and mortar shops and well as online retailers to reach their immediate customer base.

Allowing users to perform a quick search for anything they may need in the area.

Moreover, this free listing service doesn’t just work in the google maps app, but also integrates with the search engine itself- helping to prioritize businesses that may be local to whomever is searching for them.

In order to effectively wield the promotional power of Google Maps and location based services, you’ll need to establish and verify a Google Business Profile- which is actually pretty simple.

Once your profile has been established and verified- optimization once again becomes important.

As it can more easily tie your business to relevant searches, even to show up in the list of “nearby” businesses that are marked directly on a map of search engine results.

These top ranked results also offer the added benefit of showcasing any google reviews your business might have and linking directly to your website, showing business hours, and even offering promotions.

Google Business Profile

Google MyBusiness profile example
Google MyBusiness Profile example

In order to really get the most out of your Google Business Profile and Google Search Ads, you’ll need a great website.

While that sounds pretty obvious- a great website isn’t just one that has decent content and products- but one that really represents your brand and works well. Bring customers in, and keep them there.

A professional website is important, but so is a well optimized one. Which are sometimes difficult, if not impossible, to create using free web publishing services.

So if you’re going to spend money, spend it on creating an incredible, user friendly site. One that works well on both mobile and desktop devices.

A great business website can also function as an advertising platform for associated business– by allowing for programmatic display advertising.

Which can offer your business additional income and additional exposure through collaborative marketing campaigns.

COVID, SEO and Digital Marketing: What Online Business Needs to Stay Relevant in the New Normal

Posted on by Luis Inverno

Covid-19 and the associated lockdowns have been a brutal time for many, but for online business, the virus has been a necessary push to modernize.

What started as Covid-19, quickly engrossed all of 2020, and may still stand to shackle much of 2021, the virus has created something of a new way of living for nearly everyone on the globe.

This is so much more than just donning a mask before visiting your local grocery store, or becoming more diligent than a surgeon about hand washing practices, it has changed the habits of our daily lives.

From how we work and learn, to how we get our consumer goods- and most definitely how we are marketed them.

More than that, the internet has become a paragon of how we interact with the world around us; socially, financially, and economically. It’s where we get our news, how we kiss our loved ones good night, and now- how we browse the aisles of our favorite stores and compare products.

It is indeed a brave new world, and online is where business gets done. Which means that all businesses need a trusted SEO consultant to ensure that they stay on top of the pile and ahead of competitors.

What COVID Has Done for Online Business

For many businesses outside of the technological sector, Covid-19 lockdowns, restrictions, and precautions have propelled them to play catch up with business practices of the 21st century.

This means creating a better network of online store fronts, optimizing existing web pages and payment systems, and figuring out how to better market to an online consumer.

Which has been a part of the top burgeoning businesses for years, but until covid hit, shuttering brick and mortar shops, few small businesses ever had the drive to move online.

But as the current climate demands it, more are finally starting to see the light at the end of the digital tunnel, particularly with the help of a Digital Marketing Agency.

SEO agencies differ from digital marketing in the way that they are a more comprehensive service, focusing more on your business’s digital footprint and cyber visibility, than they focus on traditional advertising methods.

Instead of purely focusing on things like brand awareness, SEO agencies optimize the fundamentals of your online business as a whole. Improving the speed and functionality of your website, user experience, search engine rankings, audits, content building, link creation, and a number of other technical aspects that help to create brand awareness and customer loyalty.

All of which funnel into creating a more profitable online business.

Why a Digital Marketing Agency is More Important Than Ever

While having your very own, trustworthy SEO consultant has long been an important part of running a successful online business, SEO agencies have become a more crucial component to digital business since covid-19 hit.

This is largely because more and more businesses are turning towards online retailing in order to stay afloat while still obeying new guidelines. It’s also because more people are spending greater amounts of time online, both for everyday entertainment and social purposes, but also for supplying themselves with the necessary goods and services that they need.

The recent surge of consumers going online have left many nascent online businesses hamstrung, as buying and search habits have changed immensely since lockdown. Meaning that without a dedicated SEO agency, one that is familiar with the changing tides of search and marketing habits, many niche and necessary businesses have been left behind with antiquated campaigns and strategies.

For businesses, both new and old, online without a comprehensive SEO plan, covid-19 and the greater public response threw them for a loop. Particularly as non-essential goods and services took a hit following the first few weeks of the pandemic / announcement.

What Your Clients Want From an SEO Agency During COVID-19

However, businesses need not worry about these changes, as the understanding of behavioral nuances of clients related to their search and purchase patterns is a massive part of what an SEO agency caters to.

Helping businesses to pivot right alongside their customers. Which can help quell some of the stress that business owners feel at this time. Your SEO consultant will also help give your customers quality content that they’re actually interested in interacting with, which can help reduce their pandemic anxiety as well.

Creating a paradigm in which the effectiveness of your SEO team is just as important for your clients as it is your business. Currently trends are beginning to settle down, and clients are looking back towards non-essential items and business.

Once again interested in things like travel, work, education, and entertainment. There has also been a renewed interest in more general topics, like employment, health and wellbeing, finance, and social relationships.

Leading to endless segues and opportunities to extend your brand where it is needed most- so long as you have the right SEO consultant to help you stay visible.

Now, it’s time to rock your SEO strategy!

Want to know more about SEO for your business?

Contact us!

How a Digital Marketing Agency Can Help You Grow Your Business

Posted on by Greg Lacan

Thinking whether or not to work with a digital marketing agency?

Growing your business in today’s digitalized world can feel overwhelming at times and understanding how digital works is extremely important to succeed.

Why Has Digital Become So Crucial?

Traditional marketing can no longer reach the high audiences it used to –  Digital Marketing can.

The digital world of business is constantly changing and evolving, and digital marketing companies are aware of that.

Consumers are more informed than ever and the businesses who succeed are the ones who understand this different way of doing business today, an effective way.

Digital marketing is brand promotion through technology, with a much more precise target orientation.


It delivers measurable results in real-time and strategies can easily and immediately be tested and adjusted.

So why would a company need a digital marketing agency? Well, a digital expert helps you optimize your resources while delivering the right information to the consumer and design strategies that will help grow your brand.

It’s no longer enough to just create an ad and put it on every TV channel!
With digital marketing, you can reach out to a larger audience with a lower investment, compared to traditional marketing strategies with the direct cost of distribution and traditional media.

Around 3.5 billion people are connected to the internet today around the globe. Digital marketing makes your company visible on digital spaces in the right context anywhere in the world. This is why it is so important for your business to take digital marketing seriously and build an optimized presence to make the most out of opportunities.

Digital experts help you define the best way to advertise your brand and optimize your campaigns while making digital media works in your favor.

Given that people spend around 20 hours a week on social media, it is easy to understand that almost every consumer does quick research before buying any service or product.

That is why your brand should be visible on digital platforms, in order to be found by your customers and potential clients.

A digital marketing agency will analyze your business, niche market, discuss your needs, clarify your business and digital goals and implement tools that will help you meet them: SEO, PPC, content planning, link building, website optimization, manage social media, etc.

Find an agency that resonates with your work, brand image as well as values and be amazed by how a great digital marketing plan can boost your business.

What Does a Digital Marketing Agency Do?

A digital marketing agency is highly focused on results in the digital world and is a specialist in digital communication. They can easily track any marketing action and measure it, working on the improvement of your ROI.

It is a team of strategists, designers, copywriters, creatives, developers, consultants, managers that work together to deliver the best results possible with the least amount of money spent – compared to traditional marketing, where you’d spend a lot more for a much lower return.

When working with a digital marketing agency, they will help you define your goals and deadlines and improve your productivity and strategies to optimize time, tools, and investment.

It focuses on defining who your exact buyer is, a much more precise one, and work towards that specific target. Once you know who that target is, it becomes easy to determine what your message should be and how you can reach it.

Digital marketing is all about the online world, thus working with an agency means your online presence will be developed and boosted in many ways.

That’s where many team members come together, to better define a clear and concise strategy to build your online presence: through social media, videos, landing pages, podcasts, and other online platforms, with adequate content creation.

The goal is to provide the best possible search rankings, delivering a marketing ROI that you couldn’t get otherwise. Working with a digital marketing team means that you will get more customers with higher lead conversion, which means a growth of visibility and sales.

What we do at UniK

When choosing a digital marketing agency, you need to consider the costs, expertise, experience, creativity, and focus the agency has.

At UniK SEO, we are a digital marketing agency that specializes in increasing organic and paid traffic from the main search engines (Google, Bing, Yahoo).

We provide services in Search Engine Optimisation (SEO), Pay-Per-Click Management (PPC), and Content Marketing for your brand and website.

We audit your company and create personalized digital marketing strategies, delivering measurable results to bring you the highest possible ROI. You can find out more about all our SEO services.

We are a team of motivated international professionals, who love and understand technology and innovations. Our goal is to provide the best services and results possible for your website.

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UniK SEO is based in Lisbon, Portugal, and we work with many brands worldwide. We currently provide our services in English, French, Portuguese, and Spanish.

Our team has a strong background in corporate and freelance digital marketing and we are proud to show great experience as well as track records in performance, affiliate and content marketing, SEO, PPC for digital services, e-commerce, and brands.

We also build strong relationships with our media partners, which is a great tool to have when developing a link building strategy.

We are excited to show you in which ways you can improve your website! Check our blog for future tips and tricks on digital marketing and SEO.

Content Marketing & SEO Outreach Executive

Posted on by Greg Lacan

You’ll be pitching to press, online publishers, bloggers and influencers with a view to generate good coverage and backlinks with full organic SEO focus. The successful candidate will work alongside our existing SEO team and play a key role in the delivery of links to ensure SEO/digital PR success for our clients. We’re looking for an ambitious, proactive and super-organised individual, who can write excellent English and work to tight deadlines. You’ll report to our Head of SEO and Project manager, and you’ll have copywriters under your supervision, who will write the content and strategy you plan.

Responsibilities:

  • Creating and nurturing new relationships with digital publishers
  • Researching and identifying quality blogs and sites who accept Guest Posts
  • Managing and developing outreach plans/calendars with blogs and copywriters
  • Planning – online content, articles and case studies
  • You’re a self-motivator, you love coming up with new and innovative ideas
  • Use Google’s advanced search parameters to scrap relevant target sites
  • Be highly creative and able to spot ideas, angles and opportunities with content and story ideation
  • Understanding of what makes a good quality link
  • Experience and understanding of how to communicate, pitch to and build/nurture relationships with journalists
  • Keeping internal databases updated with relevant contact info and secured placements.

Skills:

  • Excellent written English and Portuguese
  • Attention to detail
  • Understand how SEO works
  • Know how to do a Keywords Audit
  • Experience working in a fast-paced environment, working on varied projects

Benefits:

  • Open, family atmosphere and fun environment;
  • Work/life balance;
  • Flexible working hours;
  • Option to take extra non paid holidays;
  • 36 days off (22 days holiday + 13 National holidays + additional 2 days over Xmas/New Year + 1 day Birthday);
  • Unlimited Coffee and tea, free Matraquilhos and Ping-Pong;
  • Free Spotify premium account;

Please apply to: miguel@unik-seo.com

Digital Project Manager Job Offer

Posted on by Greg Lacan

Our SEO Agency is looking for an experienced digital project manager to join our story. Unik SEO is one of the leading SEO agencies in Portugal and a place where you can learn and grow your digital career. All our work is based in the best international SEO standards and we’re one of the few agencies in Portugal doing Online PR optimised for SEO. About 70% of our clients are international, mostly from the UK, USA, Canada and Northern Europe.

Key responsibilities:

  • Onboarding SEO clients from sales and organising resources required to set up their campaigns;
  • Overseeing the project’s financial budget and billing hours;
  • Ensure that projects are on-budget, on-time and on-quality;
  • Maintain each project workflow by assigning tasks to SEO executives and freelancers;
  • Take some time to assess how the teams are working and optimize and improve practices and processes;
  • Acting as the lead contact for clients during projects both in Portuguese and English;
  • Zoom or Skype with clients to take detailed ordering briefs and clarify specific; requirements of each project;
  • Support and orient Interns;
  • Make monthly reports to clients and company management;
  • Keeping track of latest digital campaign trends and analysing digital behaviour;

Key skills – Elimination factors:

  • Attention to detail and ability to proofread ruthlessly to spot typos and errors
  • Excellent client-facing communication skills
  • Minimum professional experience of 2 years in the role of account/project manager in a digital agency
  • Great level of English (writing and speaking)
  • Be native to the digital world

Soft Skills – Non-eliminatory

  • Multi-tasker with ability to juggle many projects;
  • Experience with management software tools (Monday, Buzzstream, or other)
  • Evidence of working with project management methodologies;
  • Being proactive and able to solve business problems with a technical mindset
  • Result oriented and decision-making skills;
  • Experience in SEO will be valued.
  • Have worked abroad for more than 6 months is a plus
  • Knowledge of Google Analytics, Google TagManager, SEO and Google Ads

Benefits:

  • Open, family atmosphere and fun environment;
  • Work/life balance;
  • Flexible hours;
  • State-of-the-art offices with a fun and engaging culture;
  • Work from home some days per month;
  • Option to take extra non paid holidays;
  • 36 days off (22 days holiday + 13 National holidays + additional 2 days over Xmas/New Year + 1 day Birthday);
  • Unlimited Coffee and tea, free Matraquilhos and Ping-Pong;
  • Free Spotify premium account;

Please send your application with CV to miguel@unik-seo.com

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