SEO for Web Designers

SEO for Web Designers

SEO for Web Designers

Developing a website that is both user-friendly and SEO friendly is a must if you want to offer a great user experience as well as attract traffic to your website. In order to do this, Web Designers and Web Developers can integrate technical SEO and on-page recommendations to their brief.
SEO for Web Designers

How does SEO for Web Designers work?

We know it might feel like a battle between design and traffic, but in reality, there are a few steps you can follow to easily optimize web design for SEO. For example, mobile-friendliness, website speed, and URL structure are some of the most important points.


For Google, the mobile version of your website is the most important one. On top of this, most people use their mobile when browsing the internet. Having a mobile-friendly website is a must.


Metadata is what people see on Google search results. This is one of the most important piece of SEO, and Web Designers should be mindful of this. It is much easier to set these up correctly at first than having to add them one by one later.

Website Speed

When we talk about SEO for Web Designers, this also includes focusing on website speed. Google gives a lot of importance to User Experience and speed is part of it. Things such as plugins and file sizes can impact speed a lot, make sure to bear this in mind.

Image naming

Search Engines like to read everything on a website, including images. SEO for Web Designers should therefore include images. For example, Alt text should be all filled in to make images relevant for search engines.

URL Structure

If you need to remember one thing regarding SEO for Web Designers, it should be about URL structure. All your URLs should be close to the main page and you should not have any orphan URLs. This will increase rankings for all URLs and not just a few.

Indexable Content

Search engines needs to be able to crawl and index your website for your URLs to rank on top of results. One of the biggest challenges here is the use of JavaScript. Even if it can improve your design, try to find a good balance that does not impact SEO too much.

Below you can find some frequently asked questions about SEO for Web Designers.
Instead of building a website and then reviewing it for SEO, the idea is to optimize it from the start. In most cases, Web Designers develop a beautiful website with a great design that is not optimised for SEO. Then, SEO specialist will have to optimise the website technically, review the content and develop backlinks. If a Web Designer is already mindful of SEO, most of the technical and on-page SEO can be done, saving a lot of time and money to customers.
As you already know, there are already many Web Designers and Web Developers in the market. Nonetheless, only a few of them follow SEO guidelines when developing a new website. This is a very good way to differentiate yourself in the market and it can be your Unique Selling Point (USP), helping you to get more customers.
If you are looking to grow your business and to add more services to your offering, SEO can be a good set of skills to offer to your customers. This way, you can increase your revenues while your customers do not have to find someone else to optimize their website. This is a no-brainer as you can easily pay off your SEO for Web Designers training!

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