What are the benefits of Pinterest Ads?
Just like almost all marketing channels, Pinterest Ads are auction based, meaning competitors are bidding for a given advertising spot on the search results page to a given audience – as in most of the cases, advertisers pay per click. However, since Pinterest is less crowded with advertisers than other social networks, it can be cheaper to win an auction. In other words, cost per click can be lower than other advertising networks for the same audiences.
Although the setup of campaigns is almost like other paid channels, taking care of creatives, segmenting the right audience, choosing the right bid and optimizing campaigns might be time consuming – and not so easy as it seems. That is why it is recommended to have a Pinterest Ads agency with specialists experienced in your field. This way you only concern about leveraging your brand, while a Pinterest Ads Agency and specialists take care of getting the right traffic that will convert into a sale on your website.
It’s up to the advertiser to set the daily budget on Pinterest Ads or promoted pins and select how much they would like to pay for click.
When we talk about cost per click on Pinterest Ads, it generally can vary on a range from US$ 0.10 to US$ 1.5. However, keep in mind that advertising spots are guaranteed on an auction basis: if your bid is too low for the audience, chances are your ad won’t be shown and thus, your budget remains unspent.
Pinterest Ads cost won’t surpass the amount you defined as your daily, monthly or lifetime budget for your campaign. Hiring a Pinterest Ads agency is the best way to guarantee you get the most conversions for your budget.
Currently (Apr. 2021), Pinterest Ads are available in:
- New Zealand
- United Kingdom
- United States
Pinterest Ads and Business Accounts are constantly expanding their coverage around the world. If it’s still not available in your country, it might be a matter of a short time until you have this powerful tool available.
After checking if Pinterest Ads is available in your country, you can proceed to create a Pinterest Business Account.
- Create a Pinterest Business account;
- Verify your domain: it’s a simple step, but it can be time consuming for e-commerce managers that are not used to deal with code. Copy the code Pinterest provides you and paste it into the head section of your website. If you have Google Tag Manager, just place the code into an HTML tag that triggers on your home page;
- Set up a campaign, an ad set and an ad: it’s when you define your objective, audience segmentation, daily budget, formats, placements and CPC;
- If you’re going to create a Pinterest Shopping campaign, you should integrate your product feed: if your e-commerce platform provides an automatic feed, you just copy the link and paste into the Business Manager feeds section to upload all your product data to Pinterest. Then you’ll be ready to create your Pinterest Shopping and Remarketing ads.
If you need any help, do not hesitate to contact a Pinterest Ads agency to take care og your campaigns: we will be happy to help you.
As most of social media advertising platforms, it’s easy to setup campaigns and launch them.
There are 4 points every advertiser should pay special attention when creating social media campaigns:
- Campaigns creation
If one ore more of those steps are not working properly, there are high chances of throwing money away – or even getting less for what you pay for.
It’s not uncommon to make a small mistake such as tracking a pageview as a conversion to mess up all the metrics reported by Pinterest. Or even not setting up a conversion action at all. Since Pinterest works with algorythms, setting up the wrong conversion action will provide the wrong signals about the audience, and the reporting won’t be trustable.
When it comes to correctly setup conversions, catalogs, audiences and picking the right format, placements, measure and report conversions – and also optimizing campaigns on a weekly basis – a Pinterest Ads agency can bring you the best results for your budget.
A Pinterest Ads agency can also help you to deal with your data, providing you trustable and intuitive reports about your audience and your results. Hiring a Pinterest Ads agency also gives you more time to focus on your brand, your products and your growth strategy.