PPC Management

ppc management

Pay Per Click (PPC) Management

Pay Per Click has a direct impact on your traffic and gives to your website a much larger exposure being able to be on the top of the organic results on the search engines.

ppc management

What is PPC Advertising?

PPC (Pay-Per-Click) Marketing is a way of creating and showing your ads to people who are most likely to be interest in your products and services.

Different from Organic SEO, with PPC we will generate traffic to your website by advertising directly on the Search Engines Result Pages (SERP). Your ad will appear on the top of all the organic results for specific keywords and key-phrases at cost for each click (or impression) that is received on your ad.

We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing volume and ROI and ultimately achieve our clients’ business objectives (leads, sales, visits, etc.).

When well targeted and optimized, Pay-Per-Click Marketing (on Search or Display) could be the most efficient and cost-effective way to get targeted traffic on your website.

Paid Search Advertising

Setup, Analyze & Follow up of your PPC Search Advertising campaigns. Spend money only for the clicks of interested users targeting specific keywords.

Remarketing

Target your websites' visitors to turn them into your ‘loyal customers’. Our experienced team of professionals will help you setting up a remarketing list and re-engage users who have already visited your site.

Social Advertising

You need to generate brand visibility for your products or services? Social Marketing is a great solution to bring targeted and interested users to your site.

Display Advertising

Display Advertising is very efficient to grow your brand exposure and visibility at a low cost. We can manage to promote your products or services on specific websites related to your niche.

Video Advertising

Video Advertising is a perfect way to share your vision and interact with your target audience. We can help you creating amazing videos and advertising them thru the best channels engaging all your potential customers.

There are so many ways that your business can benefit from a PPC Marketing campaigns, such as:

  • With PPC Marketing you can target your ads by: keywords, location, time, devices and others. You have the flexibility to choose your daily budget and you can pause/stop your campaign any time you want.
  • You will have the opportunity to show your ads to customers when they are searching for a product or service like yours. If you have an appealing copy with a strong call to action your chances of your ad to be clicked will increase.
  • In this way you will have your potential customers in the page you want them to be. Now, in this page you have to inform your visitants the action you want them to perform, and then you can measure if you succeed.
Our Team Members have a significant experience in PPC Marketing campaigns and we will help you to achieve your business goals with PPC campaigns in the following ways:
  • Performing an extensive Keyword Research, in order to select the most valuable ones for your business
  • Creating and Setting up your campaign
  • Creating ads – divided in ad groups for each product/service category – with appealing copy and strong call to actions
  • Analyzing the performance (Clicks, Impressions, CTR, Quality Score, Bidding Values) for each keyword
  • Making improvements in the campaign (excluding non-valuable keywords, adding negative keywords, adding new keywords and optimizing bids)
  • Improving existing ads and developing new ones based on models that had better performance.