What are the benefits of Google Shopping campaigns?
We have experience creating and managing Google Shopping Ads in several countries and languages. We will optimize product feed and campaigns themselves to achieve the following goals:
Google Shopping allows the paid promotion of product inventory by retailers. It will enable them to increase the number of visits (and thus sales) to their websites and/or physical stores. For the customers it allows them to search for, view and compare products online from different e-commerce. These products are displayed when a customer uses Google to search for a product. They can appear in the main search engine results page or under the shopping tab as well as in Gmail (since March 2020).
Google Shopping Ads consist of a photo of the product, a title, a price and the store name (among others). Given that the user will be impacted by this information before clicking on the ad, the online stores can get more qualified visits.
It is also important to mention that Google Shopping campaigns allow any e-commerce website to show ads on Google Shopping, Google Search Network (before the traditional Google text ads) and Google Network partners (including YouTube) and Gmail.
Yes, it is possible to create Google Shopping Ads in the UK!
Since its introduction in 2002, it is possible to create and advertise Google Shopping campaigns in the United Kingdom.
Currently (January 2020), we can manage your Shopping ads campaigns in the following countries:
- Czech Republic
- Hong Kong
- New Zealand
- the Netherlands
- South Africa
- United Arab Emirates
- United Kingdom
- United States of America
In order to create and run Shopping Ads, the retailers/shoppers need to respect and follow a certain number of requirements listed below:
Moreover, in terms of ad restrictions, Google Shopping Ads are following the same guideline as a normal Google Search Ads. This means that certain kinds of products such as adult, health-related, alcohol and tobacco, etc. are more heavily regulated or even banned.