What is Local SEO?
Local SEO is a highly effective form of local online marketing and promotion. It enables local businesses, companies and brands to promote their products or services locally for potential clients at the exact time they are searching for it. It allows your brand to be highly visible locally when internet users are looking for services corresponding to what your company is offering.
Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.
Local SEO helps you to bring local targeted traffic to your website by pushing your brand image and location information locally to the search engines. Local SEO helps providing results that are relevant to a searcher based on their current location.
Local online marketing pushes your local offline business forward (name, services or products, address, phone number, etc.) not just your website. Thus, your potential customers discover, call you or simply walk directly to your front door not just visiting your website for more information.
We are following an extensive list of guidelines and must-do in order to improve your local ranking such as:
- Include your company details on multiple qualitative local directories.
- Encourage customers’ review.
- Create and/or optimise Search Engines local business account.
- Include micro data markup (schema.org) on the website code.
- Create listing of all your physical locations (if applicable).
- Integrate a Click-To-Call and other high converting features for mobile devices.
We also make sure that your company appears in local searches not only on desktops, but also on mobile devices and tablets. Our aim is to earn outstanding listings and directories on top of your local competitors for the same industry.