Why is On-Page SEO important for your website?
In addition to creating a valuable and useful content for your target audience, we will help the Search Engines to understand your pages by optimising them. Here are the main advantages in having a great On-Page SEO done on our site and why is it necessary.
On-Page SEO aims to optimize the content (editorial, images, etc.) of your website to represent your chosen keywords that are related to your activity in the best possible way. It also provides good guidelines for an overall user friendly website. The On-page optimization represents a big part of Google’s organic ranking factors on their result pages (around 30%) and should thus be carefully planned.
On-Page SEO optimization refers to both the content and the HTML code of a webpage that can be optimized. This is opposed to the off-page SEO which is related to incoming links pointing at your pages and other external signals.
Our team of experts and always up to date with the latest trends and best practices regarding on-page SEO optimization and will help you understand and give all the necessary support for your site to be highly optimized and targeted for the relevant keywords you are trying to rank for.
During the process of content and website optimisation, we will consider the following key factors that match your targeted keywords with:
- Page titles, description, hierarchical HTML tags (H1, H2, H3), emphasis HTML tags (Strong).
- Title and Alternative text on Images.
- Editorial and contextual Content.
- Keywords usage and density.
- Internal website linking and their anchor text.
We will also analyze and recommend optimisation of other factors such as:
- Integration and interaction with social medias.
- Outbound linking to authority websites relevant to the editorial content.
- Blog creation – Based on your main activities/services, we will be providing to your users (and/or customers) great and unique content integrating some additional information, insights, facts and feedback of great value replying to their needs and interests.
- Best Google rankings (and other search engines)
- Increased user time on your website and pages
- Improvement of one of the most important user interactions KPIs : Bounce Rate
- Better internal linking to promote the most important content on the site.