What are Programmatic Ads?
Programmatic ads are the process of automating the buying and selling of any ad inventory in real-time through an automated bidding system. Programmatic advertising allows brands or agencies to acquire ad impressions on publisher sites or apps through a sophisticated ecosystem.
Although Google Ads began to conquer the web advertising sector, they are not programmatic ads because they are restricted to only the Google platform’s advertising. Not only that but, in terms of metrics analysis, this type of ads allows real-time bidding and allows for up to the minute stats, while Google Ads takes 12 hours to refresh. This provides a huge advantage when testing and monitoring the effectiveness of your ads.
On that note, Programmatic Ads allows the brand or agency to a much more accurate data and improves drastically when introduced to any marketing strategy.