What are Programmatic Ads?
Programmatic ads are the process of automating the buying and selling of any ad inventory in real-time through an automated bidding system. Programmatic advertising allows brands or agencies to acquire ad impressions on publisher sites or apps through a sophisticated ecosystem.
Although Google Ads began to conquer the web advertising sector, they are not programmatic ads because they are restricted to only the Google platform’s advertising. Not only that but, in terms of metrics analysis, this type of ads allows real-time bidding and allows for up to the minute stats, while Google Ads takes 12 hours to refresh. This provides a huge advantage when testing and monitoring the effectiveness of your ads.
On that note, Programmatic Ads allows the brand or agency to a much more accurate data and improves drastically when introduced to any marketing strategy.
Our Programmatic Advertising tools
Programmatic Ads offers a transparency layer that traditional advertising doesn’t offer. Through Programmatic Ads, you can see the exact sites your advertisements are reaching, the additional costs associated with the ad space in real-time, and the type of customer looking at your ad. With Programmatic Ads you will increase the audience reach for your website.
Although Google Display Ads are frequently used, only Programmatic Ads allow you to choose the publisher you want your ads to show up in, by negotiating directly in the DSP platform.
Agencies give you the possibility to link small advertisers and generate volume for you to get a better negotiation, since depending on your budget you wouldn’t get access to the platform as an advertiser. With UniK SEO you can guarantee that, not only you get the opportunity to get the best price for Programmatic Ads, but also the benefits of Programmatic Ads for your website.