Restaurant SEO Toolbox
In an extremely competitive market, your best bet is to use the internet as an advantage through a good SEO strategy to bring new local customers to your restaurant looking for places to eat.
How can we help you get more customers with our Restaurant SEO service ?
Even if your business focuses on brick and mortar participation, proper SEO can help your customers put your store on the map. Keeping them informed and interacting with your business, even when they’re not dining-in. Using SEO and content creation can help solidify branding, encourage new customers, and maintain client interaction during downtime.
Local SEO, ultra-relevant content creation, and improving online functionality are all crucial steps to keeping business booming in a rapidly changing market sphere. Where steady streams of customers may no longer sustain a daily business, using digital marketing strategies can help reroute and retain vital customer participation.
Restaurant SEO (or SEO for Restaurant) means Search Engine Optimization specifically designed for restaurant websites, i.e. restaurant company websites (cafe, bar, restaurants, etc.) or related to the culinary industry.
Restaurant SEO is important for the same reason that restaurants are important. Supporting restaurants is vital to the economy. Creating necessary careers, and interacting with many other industries to keep local and global economies thriving.
In the U.S. alone, the restaurant industry has historically employed nearly 10% of the population. It also offers all of us a safe haven and moment of relaxation that we can often elsewhere afford. Restaurants have always been a close friend to any economy. As markets shift, consumer habits develop alongside new technology, and nearly everything changes but the food- the best restaurants have always learned to adapt to their environment. Finding ways to offer those creature comforts that we all need.
Using restaurant SEO to improve the digital footprint of your business, may also help you expand it in other ways. As delivery goes digital and becomes increasingly in demand- using your online presence to connect with different services and customers is a must. As oftentimes, many delivery service apps- like Uber eats, Deliveroo and others rely heavily on a mobile-friendly website and well-known brand.
Specifically, when it comes to smaller businesses, SEO is often considered an unnecessary luxury. However, ask just about anyone how they will be choosing which restaurant they are going to tonight? Chances are, they’ll be using the internet to make that choice. One study suggested that 81% of smartphone users look for their next dine out spot on a mobile app or web browser. Making it the most searched industry by consumers.
This means that word of mouth or more traditional marketing strategies aren’t very useful. Especially if your business is in a larger community. This also tells us that if your digital strategy doesn’t include mobile-friendly websites, or things like photos, reviews, and menus- it’s unlikely to make the impact it needs to secure new and returning customers.
SEO is a huge part of any digital strategy. Anyone hopeful restaurant-goer can easily be presented with multiple pages of search results when looking for restraints in their area. So knowing how to not only get your business on page one but also how to properly collate your information to be specific search friendly, can help your business jump the queue.