Our Video Marketing Services Formats
The importance of video marketing to your brand strategy
Video Marketing is not a trend, but yet a fact: according to Hubspot’s Content Trends Survey, videos are the favorite type of content users want to see from brands their support. The right content and video strategies help advertisers achieve the best results.
- 54% of consumers want to see more video content from a brand or business they support
- 72% of people involved in video marketing say they use videos to raise brand awareness.
- 87% of marketing professionals use video as a marketing tool
- Using video marketing could boost your leads by 66% annually
- 93% of marketers say they’ve landed a new customer because of a video on social media
- 88% of marketers say they plan to do video marketing on Youtube
- Internet users spend close to 7 hours each week watching online videos
- 83% of video marketers say videos have helped them generate leads
- Watching a product video convinced 74% of people to download an app or software
Video marketing is the strategy designed by marketing teams to create, edit, and use videos to market their clients’ products or services to reach the desired target audience. The idea is to keep audience members engaged with the brand through other media options instead of the usual plain static images via web.
YouTube has become a very popular search engine. With videos becoming more trending over the years, brands and influencers started using more video content than ever. Users like to save, comment, and share videos they see online on other social media platforms.
Having a video presence is crucial for any brand nowadays. UniK SEO provides you with the possibility of having your own video content created and edited taking into consideration your target audience.
We evaluate each client’s communication channels and develop specific video formats for each one of them. After that, we will track the right metrics, create customized social media reports, and work on the brand’s strategy with video included.