TikTok SEO

TikTok SEO

TikTok SEO

Looking for more visibility on your TikTok content? With more than 1 billion active users, TikTok is THE most attractive social media platform and shows a lot of potential for your business growth for brands and advertisers. Thanks to our tips and tricks, TikTok SEO will not be a myth anymore!

TikTok SEO

What is TikTok SEO all about?

Like Google, Bing or Yahoo, TikTok developed an algorithm to show content to users based on different criteria such as popularity, quality, or even interests. As part of TikTok SEO strategy, content optimization is key to getting displayed on the “For You” page and therefore getting more engagement. Like any other apps, there are tricks that we can learn to be more visible and gather a strong and loyal subscriber base.

TikTok Target

TikTok is the social media loved by generation Z. More than 60% of the users are between 18 and 30 years old. Youngsters use TikTok as a search engine, instead of using Google. Now you understand why TikTok SEO makes sense!

TikTok Analytics

To understand what content works best and properly focus on TikTok SEO, you need analytics. We recommend you switching to a Pro account in order to access your overall level of engagement and understand the best time to post your content for example.

Creating Engaging Videos

The key to being popular on TikTok is developing content that is as unique as possible. If no one else posted something similar before, then you are on something! Posting videos frequently is also an important factor, as well as creating interactive content.

Redirect your audience to your website

In order to maximise your interactions with potential subscribers or customers, we recommend you to add your website link to your TikTok account. For example, you can add your URL to your TikTok bio.

Focus on Hashtags

Hashtags are a big part of TikTok SEO and helps the algorithm to assess your content. If you have a new account though, you should focus on long-form or trendy hashtags that have lower competition. On the contrary, established accounts can focus on popular hashtags.

SEO for both TikTok & Google

In the past, Google reached an agreement with Twitter to index tweets and started indexing YouTube videos after acquiring the platform. Most likely, the same will happen with TikTok, therefore you should get working on your TikTok SEO sooner than later!

Find out more about TikTiK SEO in our related FAQ

Young people use more and more social media such as TikTok and Instagram to make searches on the internet meaning that these platforms will become more and more important in the future. On top of this, there is a big probability that Google will also index TikTok content at some point. All in all, this means that TikTok SEO is a trending topic right now, especially in order to target 18 – 30 years old.

This depends on your objectives. If you want to optimize personal content, you might just focus on TikTok SEO to save budget. Nonetheless, as a business, it makes sense to focus on both in order to maximise results.

If you have a dedicated team internally that is learning how the TikTok algorithm is moving over time, then your content should be easily optimized. On the contrary, if you do not have any support and you do have ambitious targets, we would recommend working with an agency to develop professional content as well as get more engagement, more traffic and more revenues overall.

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