While Shopify can do all sorts of wonderful things to help your business sell online, it may still need a little help. Especially when it comes to marketing and optimization. That’s why we created a dedicated SEO service for Shopify.
Our SEO Toolbox for Shopify
Shopify is an online trading platform that allows small and medium business owners to sell their products over the internet, without having to start completely from scratch. Shopify works in a similar way to other platforms like Wix or WordPress but requires a much less profound knowledge of web design or types of online marketing. The site offers many businesses the opportunity to reach more customers and provide easy access to those outside a specific area. It also helps support those businesses.
Each of our niche SEO toolboxes are designed specifically with this platform and your business in mind. This means that our full attention is dedicated to understanding the inner workings of the platform-specific business perspective. Here’s how we ensure your Shopify website is a success.
How can we Help You Sell More Online with our Shopify SEO Service?
Using tried and tested optimization methods, we help your business grow organically. By building a platform that will help you retain customers and continue to grow long after we’ve helped your company establish itself. Shopify SEO works similarly to other types of SEO, once you get a high enough rating, content strategies and marketing techniques will pivot, ensuring your business stays on top.
From the start, excellent SEO creates a kind of positive feedback cycle. To make your Shopify site well rated with Google and other renowned search engines, we start by building a fully optimized website, improving any existing structure, and keeping your brand intact. As websites become more optimized, they are easier to find by customers outside their normal audience. Sites work faster and work better – improving access and giving them a reason to keep coming back.
Creating content both through your Shopify blog and through our affiliate sites means more people than just your average Shopify customer will see your business and hear your influence as a powerhouse in your industry. The more relevant your off-site content is, the more backlogged links you can expect from your market partners. This creates the image of someone who knows what they’re talking about, encouraging customers to come to you when their nebulous needs arise.
What is Shopify SEO?
Shopify SEO is your business’ best bet to truly embrace your entrepreneurial skills. If using Shopify to expand your business and create an independent and functional website is the first step to unlock this potential, marketing is the second. The website itself offers some limited SEO potential for novice website builders to exploit, but in order for your product to really be seen and your business to flourish – you’ll have to go a little deeper than most templates can provide.
Shopify SEO is the unique and personalized optimization that works best with your specific website Shopify. That’s why it’s almost impossible to put SEO in a template format – because each SEO campaign should be specific not only to your product but also to your vision and brand. Using Shopify’s features that are given to you, such as the blog, for example, is a fantastic starting point. But to fully optimize this section, you’ll need the analytical tools needed to develop the best keywords and create fresh, exciting and relevant content to get backlinks
How does Shopify SEO work?
Shopify SEO is a multi-system approach to getting your store to have more organic traffic. Organic traffic refers to customers who come to your store naturally from general web searches. However, there are other types of marketing campaigns that can impact the link a potential customer chooses from their web search. Things like banners and pay-per-click ads, or paid search results. So while these mitigating factors are not part of the traditional definition of “organic traffic”, they can definitely affect you.
SEO can help deliver organic traffic in many ways, most of which are all linked to the idea of getting better search engine rankings. Other types of content – such as blogs, keyword site optimization and dwell time – can have an effect on how your page will be ranked. Improving any and all of these areas will serve to improve the trust and loyalty of your customers, looking to your business as a trusted source for their needs.
Shopify SEO also helps your business gain “confidence” from a search engine, because it’s not just the number of potential customers who come to your website that determines the ranking of your business page, but a myriad of other factors. Some of which have to do with the reliability of your content, both inside and outside your page. For example, if you are creating content that has been duplicated, or that doesn’t look credible – the search engines will lose confidence in your site and your ranking will drop. That’s why it’s important to consult professionals when it comes to Shopify SEO.
Why is SEO for Shopify Important?
Shopify represents companies and entrepreneurs from over 175 countries around the world. Which is both a blessing and a curse when it comes to your company. Although Shopify is a well-known platform that is multicultural and multifunctional – it also represents strong competition when it comes to trade. With Shopify SEO, you can stand out from the crowd.
When most business owners listen to “Search Engine Optimization” they tend to think only of Google. What gives any business the edge is understanding that SEO is important far beyond the domain of search engines. Niche SEO is an important part of any online business marketing strategy, but it is also difficult to navigate different platforms and algorithms on your own. That’s why Shopify SEO experts are needed, helping you achieve the success you want, at the cost you need.