How to Promote My Small Business Online?

In the last year alone- online business has become a fundamental of business, instead of just a clever way to promote your brand.

Here’s how to get on top, even if you’re tiny.

While internet marketing and website functionality has long been a business basic, in the year of covid lockdowns- it quickly became the only way many small businesses and local retailers saw any patrons at all.

With global marketing campaigns and multinational reach taking a backseat to local customers and convenient optimization.

What was once viewed as a way to bulk your business quickly became the only way to survive.

And chances are, yours isn’t the only small business feeling this renewed crunch to get online and get noticed.

But, online marketing is a different world. From posting a flyer or two, or just depending on word-of mouth advertising throughout your community- internet marketing comes with a plethora of options, techniques, and targeted ad experiences.

So as a small business, how do you know which campaigns to invest in, and when to save your money?

Perhaps the most useful tool for a small business looking to break out on the saturated online market is the digital marketing agency– or SEO agency.

These usually provide your business with a team of online marketing savvy individuals that know how to get you noticed in the places best suited for your small business.

Saving you time and money. The SEO services agency of today are probably just as useful as a Madison Avenue agency was in the ‘50s- but at a fraction of the cost.

Using AI, Google and analytics to get you the customers you want and the exposure you need.

Promoting With Google

Most digital marketing agency focus relies on using Google to help your business flourish in a targeted manner.

Which is no surprise as the search engine itself has become a verb. It’s rare that we’ll hear someone tell us to check out a library, or ask a friend.

Instead “Google it” has become the go to advice for just about anything: from how to treat a headache, to where to find car insurance.

Google Search Ads & Ranking

Getting your website noticed through top rankings and proliferous ads is the number one way to funnel traffic to your business, both for new customers, and those who are already brand loyal.

Top ranking sites are those that show up first anytime someone searches for something using Google.

With the right Search Engine Optimization tactics, your business has the same ability to show up for a search as any other competitor- including the big ones.

Most SEO agencies will optimize your website and any content you create to contain specific words that relate to common searches.

Which is just one way in which any business can gain relevancy online, and get themselves noticed in the community.

Google Search Ads work similarly to SEO practices, but instead of putting in the time it takes to reach those lofty heights organically, retailers can pay google to get their sites mentioned first.

Which is a great way to get the ball rolling while you’re waiting for other SEO techniques to take effect.

Especially if you take advantage of the many types of ad campaigns that Google offers– like Google video ads, shopping, and programmatic display advertising.

Google Shopping

If your small business is built on selling goods or products- Google Shopping can be a great way to get your products on your consumers radar.

As the platform allows consumers to instantly compare products and prices from a multitude of different vendors.

Google Shopping Campaign example
Google Shopping Campaign example

Working similarly to conglomerate marketplaces like Amazon and Etsy- with the ease and convenience of a Google search.

While the technology is still relatively new, being revamped and released last year, consumers have taken to the new experience quickly.

Particularly as it lets them price compare in a convenient way and all products advertised are backed by a Google guarantee.

But as you might have guessed- you’ll need a Google business account in order to qualify for product placement, and a bit of SEO strategy in order to rank appropriately.

Google Maps

Google maps is an incredible way for local brick and mortar shops and well as online retailers to reach their immediate customer base.

Allowing users to perform a quick search for anything they may need in the area.

Moreover, this free listing service doesn’t just work in the google maps app, but also integrates with the search engine itself- helping to prioritize businesses that may be local to whomever is searching for them.

In order to effectively wield the promotional power of Google Maps and location based services, you’ll need to establish and verify a Google Business Profile- which is actually pretty simple.

Once your profile has been established and verified- optimization once again becomes important.

As it can more easily tie your business to relevant searches, even to show up in the list of “nearby” businesses that are marked directly on a map of search engine results.

These top ranked results also offer the added benefit of showcasing any google reviews your business might have and linking directly to your website, showing business hours, and even offering promotions.

Google Business Profile

Google MyBusiness profile example
Google MyBusiness Profile example

In order to really get the most out of your Google Business Profile and Google Search Ads, you’ll need a great website.

While that sounds pretty obvious- a great website isn’t just one that has decent content and products- but one that really represents your brand and works well. Bring customers in, and keep them there.

A professional website is important, but so is a well optimized one. Which are sometimes difficult, if not impossible, to create using free web publishing services.

So if you’re going to spend money, spend it on creating an incredible, user friendly site. One that works well on both mobile and desktop devices.

A great business website can also function as an advertising platform for associated business– by allowing for programmatic display advertising.

Which can offer your business additional income and additional exposure through collaborative marketing campaigns.

Digital Marketing Trends You Need to Know for 2021

Digital Marketing trends have shifted in the last year, as personalization platforms like Google Shopping play a key role for retailers and consumers alike.

COVID-19 changed how we interact with one another, how we work, and how we shop.

How do UK digital buyers predict that the coronavirus pandemic will affect their future purchasing habits?
How do UK digital buyers predict that the coronavirus pandemic will affect their future purchasing habits? (

While few can say that they are comfortably out from under the grip of the deadly virus that rocked the world in 2020, there does seem to be a light at the end of the tunnel.

But even with the promise of change on the horizon, many consumers -and retailers- are finding that some of these new habits are just too good to let go of.

Bringing into stark focus the necessity of social media, consumer focused and targeted ad campaigns, as well as comparative pricing and locational data boosted by Google Shopping management services.

6 Digital Marketing Trends in 2021

Google Shopping

Topping these new trends that will surely show continued endurance in the coming years is Google Shopping.

While the application isn’t new, the tool has shown a surprising upswing in interest and use within the last year, particularly as demand for online goods soared, and a wider variety of retailers looked to step up to the mammoth task of going online.

For online businesses that are strongly considering a revamped SEO strategy, or setting renewed reliance on their digital marketing agency, a clear google shopping campaign for 2021 won’t go amiss.

Particularly as the platform functions differently than most other online shopping hubs like Amazon and Etsy- instead, supplying consumers with similar products from a multitude of retailers in order to secure the best price.

Example of Google Shopping Ad Result
Example of Google Shopping Ad Result

Social Media Buying and Reach

Making Google Shopping management services a must for any retailer that wants to sink their teeth into e-commerce without affiliating with larger retail outlets.

Moreover, consumer behavior trends in 2020 saw more shoppers gaining inspiration from social media platforms like Instagram, and then using Google to discover new products.

So while we may have gotten used to the more compartmentalized approach to SEO marketing, 2021 seems to show more crossover trends.

Requiring retailers to consider new types of social media campaigns that can dovetail into comparison platforms like Google Shopping.

Further reinforcing the position of a digital marketing agency that knows how to not only improve ranking, but also focus on social media presence, local listings and geolocation data, as well as more intimate digital forms of customer relations.

Online Communications and Events

Like online events and communications.

Is suspected that 2021 will see a continuance of the work from home trend, as well as an ever increasing reliance on digital communication.

This can include many different aspects of marketing, from online meetings to more personalized content and customer care.

How well your digital platforms perform in these spheres will not only strengthen ratings and improve CTR- as consumers have reported that convenience is one of the most motivating factors to buy- but will also help your business improve ROI by reducing administrative costs.

With fewer profits designated towards keeping an office and associated transportation costs, businesses can instead focus this retained revenue on marketing campaigns and better equipment for work from home employees.

AI in Advertising and SEO Marketing Agency

AI is continuing to play a huge part in digital marketing– let alone the entire e-commerce business sector.

Allowing your SEO services agency to better understand consumer habits while being able to more efficiently filter customer requests and create consumer focused content.

Perhaps the most exciting AI innovation to see improvements this year is “Programmatic Advertising” or an automated bidding system that translates into ad buying.

Essentially creating a real-time, targeted ad purchase point, that will target specific customers that are currently browsing the publishing website.

Making new customer acquisition more effective in both overall costs and time.

Personalized Conversational Marketing

Outside of feeling like customers finally have access to convenient price comparison, and enjoying a higher degree of relevancy in the ads they are shown, consumers also want to feel like they are still capable of reaching a human.

This type of personalization and conversational interaction allows consumers to feel more involved in their purchases, and more confident about making them.

Thanks to the shift into a multitude of channels, as opposed to just website traffic, consumers are looking for a more bespoke and individual shopping experience.

Where the retailer is capable of quickly interacting with buyers in a space that is familiar for them.

What was once mitigated by face-to-face encounters in brick and mortar stores, has now been moved to chat interfaces and comment sections.

Engendering brand loyalty and a personalized feel to an incredibly impersonal platform.

Video Marketing

Few things have become so important in the new normality of digital marketing as the humble video.

Using fun themes and often a more casual approach, video marketing is taking a bit of a diversion from the ad campaigns used historically by marketing agencies.

Away from the feeling of an overproduced and curated advertisement- consumers seem to be continuing to look for that personalized and friendly approach.

Preferring short videos like Facebook Live updates or Instagram’s Reels to learn about new products and services.

Video marketing also translates well to other types of digital marketing, far beyond social media.

Videos can be transcribed, easily shared, or even turned into a podcast.

Not to mention the format is mobile friendly and easy to consume while performing other tasks– something consumers need.

Even short videos on websites have been shown to increase Google rankings as people seem to be compelled to engage with video more than text or even banner ads.

COVID, SEO and Digital Marketing: What Online Business Needs to Stay Relevant in the New Normal

Covid-19 and the associated lockdowns have been a brutal time for many, but for online business, the virus has been a necessary push to modernize.

What started as Covid-19, quickly engrossed all of 2020, and may still stand to shackle much of 2021, the virus has created something of a new way of living for nearly everyone on the globe.

This is so much more than just donning a mask before visiting your local grocery store, or becoming more diligent than a surgeon about hand washing practices, it has changed the habits of our daily lives.

From how we work and learn, to how we get our consumer goods- and most definitely how we are marketed them.

More than that, the internet has become a paragon of how we interact with the world around us; socially, financially, and economically. It’s where we get our news, how we kiss our loved ones good night, and now- how we browse the aisles of our favorite stores and compare products.

It is indeed a brave new world, and online is where business gets done. Which means that all businesses need a trusted SEO consultant to ensure that they stay on top of the pile and ahead of competitors.

What COVID Has Done for Online Business

For many businesses outside of the technological sector, Covid-19 lockdowns, restrictions, and precautions have propelled them to play catch up with business practices of the 21st century.

This means creating a better network of online store fronts, optimizing existing web pages and payment systems, and figuring out how to better market to an online consumer.

Which has been a part of the top burgeoning businesses for years, but until covid hit, shuttering brick and mortar shops, few small businesses ever had the drive to move online.

But as the current climate demands it, more are finally starting to see the light at the end of the digital tunnel, particularly with the help of a Digital Marketing Agency.

SEO agencies differ from digital marketing in the way that they are a more comprehensive service, focusing more on your business’s digital footprint and cyber visibility, than they focus on traditional advertising methods.

Instead of purely focusing on things like brand awareness, SEO agencies optimize the fundamentals of your online business as a whole. Improving the speed and functionality of your website, user experience, search engine rankings, audits, content building, link creation, and a number of other technical aspects that help to create brand awareness and customer loyalty.

All of which funnel into creating a more profitable online business.

Why a Digital Marketing Agency is More Important Than Ever

While having your very own, trustworthy SEO consultant has long been an important part of running a successful online business, SEO agencies have become a more crucial component to digital business since covid-19 hit.

This is largely because more and more businesses are turning towards online retailing in order to stay afloat while still obeying new guidelines. It’s also because more people are spending greater amounts of time online, both for everyday entertainment and social purposes, but also for supplying themselves with the necessary goods and services that they need.

The recent surge of consumers going online have left many nascent online businesses hamstrung, as buying and search habits have changed immensely since lockdown. Meaning that without a dedicated SEO agency, one that is familiar with the changing tides of search and marketing habits, many niche and necessary businesses have been left behind with antiquated campaigns and strategies.

For businesses, both new and old, online without a comprehensive SEO plan, covid-19 and the greater public response threw them for a loop. Particularly as non-essential goods and services took a hit following the first few weeks of the pandemic / announcement.

What Your Clients Want From an SEO Agency During COVID-19

However, businesses need not worry about these changes, as the understanding of behavioral nuances of clients related to their search and purchase patterns is a massive part of what an SEO agency caters to.

Helping businesses to pivot right alongside their customers. Which can help quell some of the stress that business owners feel at this time. Your SEO consultant will also help give your customers quality content that they’re actually interested in interacting with, which can help reduce their pandemic anxiety as well.

Creating a paradigm in which the effectiveness of your SEO team is just as important for your clients as it is your business. Currently trends are beginning to settle down, and clients are looking back towards non-essential items and business.

Once again interested in things like travel, work, education, and entertainment. There has also been a renewed interest in more general topics, like employment, health and wellbeing, finance, and social relationships.

Leading to endless segues and opportunities to extend your brand where it is needed most- so long as you have the right SEO consultant to help you stay visible.

Now, it’s time to rock your SEO strategy!

Want to know more about SEO for your business?

How a Digital Marketing Agency Can Help You Grow Your Business

Thinking whether or not to work with a digital marketing agency?

Growing your business in today’s digitalized world can feel overwhelming at times and understanding how digital works is extremely important to succeed.

Why Has Digital Become So Crucial?

Traditional marketing can no longer reach the high audiences it used to –  Digital Marketing can.

The digital world of business is constantly changing and evolving, and digital marketing companies are aware of that.

Consumers are more informed than ever and the businesses who succeed are the ones who understand this different way of doing business today, an effective way.

Digital marketing is brand promotion through technology, with a much more precise target orientation.

It delivers measurable results in real-time and strategies can easily and immediately be tested and adjusted.

So why would a company need a digital marketing agency? Well, a digital expert helps you optimize your resources while delivering the right information to the consumer and design strategies that will help grow your brand.

It’s no longer enough to just create an ad and put it on every TV channel!
With digital marketing, you can reach out to a larger audience with a lower investment, compared to traditional marketing strategies with the direct cost of distribution and traditional media.

Around 3.5 billion people are connected to the internet today around the globe. Digital marketing makes your company visible on digital spaces in the right context anywhere in the world. This is why it is so important for your business to take digital marketing seriously and build an optimized presence to make the most out of opportunities.

Digital experts help you define the best way to advertise your brand and optimize your campaigns while making digital media works in your favor.

Given that people spend around 20 hours a week on social media, it is easy to understand that almost every consumer does quick research before buying any service or product.

That is why your brand should be visible on digital platforms, in order to be found by your customers and potential clients.

A digital marketing agency will analyze your business, niche market, discuss your needs, clarify your business and digital goals and implement tools that will help you meet them: SEO, PPC, content planning, link building, website optimization, manage social media, etc.

Find an agency that resonates with your work, brand image as well as values and be amazed by how a great digital marketing plan can boost your business.

What Does a Digital Marketing Agency Do?

A digital marketing agency is highly focused on results in the digital world and is a specialist in digital communication. They can easily track any marketing action and measure it, working on the improvement of your ROI.

It is a team of strategists, designers, copywriters, creatives, developers, consultants, managers that work together to deliver the best results possible with the least amount of money spent – compared to traditional marketing, where you’d spend a lot more for a much lower return.

When working with a digital marketing agency, they will help you define your goals and deadlines and improve your productivity and strategies to optimize time, tools, and investment.

It focuses on defining who your exact buyer is, a much more precise one, and work towards that specific target. Once you know who that target is, it becomes easy to determine what your message should be and how you can reach it.

Digital marketing is all about the online world, thus working with an agency means your online presence will be developed and boosted in many ways.

That’s where many team members come together, to better define a clear and concise strategy to build your online presence: through social media, videos, landing pages, podcasts, and other online platforms, with adequate content creation.

The goal is to provide the best possible search rankings, delivering a marketing ROI that you couldn’t get otherwise. Working with a digital marketing team means that you will get more customers with higher lead conversion, which means a growth of visibility and sales.

What we do at UniK

When choosing a digital marketing agency, you need to consider the costs, expertise, experience, creativity, and focus the agency has.

At UniK SEO, we are a digital marketing agency that specializes in increasing organic and paid traffic from the main search engines (Google, Bing, Yahoo).

We provide services in Search Engine Optimisation (SEO), Pay-Per-Click Management (PPC), and Content Marketing for your brand and website.

We audit your company and create personalized digital marketing strategies, delivering measurable results to bring you the highest possible ROI. You can find out more about all our SEO services.

We are a team of motivated international professionals, who love and understand technology and innovations. Our goal is to provide the best services and results possible for your website.

unik seo

UniK SEO is based in Lisbon, Portugal, and we work with many brands worldwide. We currently provide our services in English, French, Portuguese, and Spanish.

Our team has a strong background in corporate and freelance digital marketing and we are proud to show great experience as well as track records in performance, affiliate and content marketing, SEO, PPC for digital services, e-commerce, and brands.

We also build strong relationships with our media partners, which is a great tool to have when developing a link building strategy.

We are excited to show you in which ways you can improve your website! Check our blog for future tips and tricks on digital marketing and SEO.