UniK SEO is Now Google Shopping Certified

Great news! UniK SEO just acquired its third specialization! As a Google Partner, we have just achieved specialization in Shopping Advertising. This means that our company is certified by Google as having the knowledge and skills for high performance with Google Shopping strategies. We are now Google Shopping certified!

Shopping Advertising adds up to our other two certifications, Mobile and Search, and can bring numerous advantages to both the company and our clients. Read through to learn more about Google’s Shopping Advertising and the opportunities it creates.

What is Google Shopping?

Shopping Advertising is ideal for retailers. It helps to promote products online, attract customers to your website or physical store and find better-qualified leads.

Google Shopping works with two platforms: Google Ads and the Google Merchant Center.
Google Ads is the place for your shopping campaigns. Similarly to other campaigns, here you can manage your budget and bids, receive feedback and insights and invest in optimizing them based on your performance. Google Merchant Center is the place for your product feed. Through it, you can send all your product information to Google. They will use your data from both platforms to create ads and place them where your potential customers can see them.

These ads are different than your typical text ad. Shopping ads are designed specifically to advertise products in the best way. Besides the product title and description, they also display a photo of the item, its price, store name and other useful information. These ads allow the user to get to know the product better at first sight, without having to enter the website. Thus, they are able to give you more qualified leads.

Shopping Advertising strongly relates to SEO because it involves Google determining when your ads will show up. They do this by weighing your feed, site and bids to check which search queries trigger those ads.

Your Shopping ads may appear in Google Shopping, Google Search (next to search results), Google Search Partner websites such as Image Search and YouTube and in the Google Display Network.

Google Merchant Center
Google Merchant Center

What are the advantages of Google Shopping Advertising?

– Increase in traffic: Statistics show that many retail businesses have their click-through rates significantly increased when they upgrade from text ads to Shopping ads – sometimes the rates double or even triple.

– Better qualified leads: Featuring your product information directly in your ads means that the users will get to know your product even before they click the ad. Better informed customers are more likely to complete purchases.
– Easy retail-centric campaign management: Shopping ads use product attributes instead of keywords. This allows you to easily manage your products, groups and campaigns using Google Ads.

– Broader presence:
Several Shopping ads can appear for a given search. These ads can also be accompanied by one of your text ads, if relevant. Thus, your exposure to potential customers will significantly increase.

– Powerful reporting and competitive data:
Google Shopping lets you monitor performance at several levels of granularity. This means that you can filter products, use benchmarking data for competition optimizations and use the Bid Simulator tool to identify opportunities, for instance. Hence, the optimization of your campaigns becomes more practical and efficient.

How Can I Get Results With Google Shopping?

Getting results with Google Shopping depends on three main factors.
Firstly, you need to master your feed. From product characteristics to images and prices, you need to be on top of your products to be able to optimize your feed in the most efficient way.
Your bidding also needs to be on spot. Shopping ads work similarly to other Google Ads ad formats. Thus, your ads will take part in an auction and you will only be charged when a user clicks an ad redirecting to your landing page or to your local inventory (hosted by Google). You get to decide how much you’re willing to pay for each click, and hence it is important to know how to analyze the situation and bid.

Lastly, monitoring and optimizing your campaign is crucial. As we mentioned, Google Shopping allows you to make granular optimizations to your campaign based on granular performance data, which can be quite useful and save you resources.  

Get in touch with us if you’d like to develop a personalized Google Shopping Strategy for your business. We’d be happy to help you get results.

Our Other Certifications

Google Partner
Google Partner

This certification adds up to our Search and Mobile Advertising specializations. To sum up, here are UniK SEO’s current specializations.

Search Advertising: Our company is classified to help you with the creation and optimization of ads that are meant to show on Google Search.

Mobile Advertising: We are also experts in mobile advertising. Thus, we can help you reach potential customers on mobile devices with ads such as text, image, video and HTML5.

Shopping Advertising: Additionally, we have recently been certified as specialists that can help you advertise your products using not only Google Search but also the Merchant Center and creating Google Shopping campaigns.

UniK SEO is happy to announce this achievement and will continue working smartly to ever improve the high-quality services we provide. If you think Shopping Advertising is just what your business needs or if you’d simply like a free SEO Analysis, don’t hesitate to contact us.

Guest Post Opportunities: How to Identify High-Quality Websites

First of all, let’s define ‘Guest Post’. What is it? A Guest Post is a text that you create and publish on a blog as a guest author. It’s something positive for you, the content writer, and a positive outcome for the blog publisher or webmaster.

By writing guest posts, it’s possible to generate recognition within a particular niche and publicize your work within it. In addition, according to the requirements of that particular website where you’ll publish your work, you may also earn a backlink. By doing this, you’ll be establishing authority and interaction among your targeted audience.

This interaction, or engagement, is essential for you to get your website the required authority on Google and other major search engines and, therefore, a better ranking position in the search results.

However, to identify the ideal quality of the website where you’ll want to publish your guest post, it’s necessary to take into account a range of metrics or KPIs.  Using industry leading tools for a better analysis of each site can help you do this.

To Identify High-Quality Websites, you will need to analyze:

The Niche

Google pays attention to the kind of websites that link to your website.

The more closely related a guest blogging opportunity is to your niche, the better the backlink it will be for your SEO efforts.

To better identify the niche, you can use an interesting metric called Topical Trust Flow. With this metric, it’s possible to see the topics that a website is primarily about, how much influence it has for each industry and also if there are any immediate spam issues that you need to address for your own site.

 

Do Follow Links

Ideally you want to find a site that offers DoFollow links. If a blog or site doesn’t use the NoFollow tag, Google will acknowledge the link and thus give it credit and ‘SEO juice’. If a site does use the NoFollow tag, Google doesn’t acknowledge the link. While there’s still an advantage to having NoFollow links (a diverse link profile, referral traffic, website exposure/recognition etc.), DoFollow links are much more influential in improving the authority of the linked-to webpage on your site. Check the source code of a website to see if your targeted site uses NoFollow links. These look like this:

 

<a href=”http://www.xpto.com” rel=”nofollow”>Example of NoFollow</a>

 

Content Indexing Engine

Essentially refers to the adding of a webpage’s content into Google.

Check “article’s title” or “article URL” on Google search to confirm that Google is indeed indexing the guest post or page.

Look ‘n Feel: UX & Responsive Design

Design affects how search engines perceive websites.

Intuitive site structure with easy navigation and proper use of HTML elements and multimedia will boost SEO.

Google favors websites that are optimized for people using mobile and smartphone devices.

Posting Frequency

Higher frequency of posting encourages Google to crawl a website site more often, which will result in your content getting index faster. Identify a website which is posting frequently to ensure Google is paying attention to it.

 

Where Will it be Published?

Will the guest post be published on the homepage? In which category will it be posted? Avoid so-called “ghost” or “orphan” pages to boost visibility of the article.

“Ghost” or “Orphan” pages exist on the web, but don’t have links into it from anywhere else on the website. They are not positive at all for your business’s SEO, since Google assumes that a page that doesn’t get any links from its own website has no importance. Plus, Google is often suspicious of the existence of these categories and that’s not something you want your site to be associated with!

Social & Audience Factors

Although these things don’t have a direct effect on SEO, social engagements (likes, comments and shares) are all important actions for giving content additional reach. Google indicated that Social signals are important when considering the quality of a piece of content.

Site Optimized Properly + SSL Certificate

Make sure the site you want to publish on is both easy for users to discover and easy for search bots to understand.Good indicators include page titles, headings, and meta descriptions.

Is the site HTTPS? SSL certificates protect websites from attacks and give visitors confidence that the site is authentic and trustworthy.

To identify High-Quality Websites, consider these site metrics and tools:

DA (Domain Authority) | MOZ Bar

The DA is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.

 

Organic Traffic | SEM Rush or Similar Web

Organic traffic refers to all the visitors that come to a site from search engines.

 

Percentage of Organic Traffic (Traffic Source) | SEM Rush or Similar Web

Find out which are the main sources of traffic and mainly the percentage of Organic Traffic to know how well a site ranks on the SERPs. The chance of the article being found in Google Search will thus be higher.

 

LIS – Link Influence Score (Quality Backlinks) | SEO Profiler

The link influence score is calculated based on the quality and the numbers of links that point to a site. The higher the quality of the links, the higher the LIS. The higher the website’s LIS, the greater influence it has on the rankings of  linked-to pages.

The analysis of these factors and metrics help us to take the decision to the all-important question: to publish or not to publish!

The Best 10 Free SEO Tools

Speed up and streamline your website by using the best Free SEO tools the internet has to offer.

Getting your business optimized for internet fandom can sometimes be tedious and arduous work. With the use of free SEO tools, you can achieve results faster. Leaving you with less legwork so you can focus on what’s really important.

Machines are better and far speedier when it comes to making your website number one. They can process information that would normally take days to find out on your own. We’ve compiled a list of the 10 best free SEO tools that you can start using today.
 

1. Google Keyword Planner

Choosing the right keywords can be a nightmare. Google offers users a bunch of really great free SEO tools, but the keyword planner is tops. When you enter a keyword into the tool, Google will return with all sorts of helpful info. Stats include monthly search volume, competition, and even suggested terms. These tools will keep your keywords relevant and give you options to keep them fresh.

2. Answer the Public

This free SEO tool gives you a peek inside the queries of the public. It collects Google autocomplete questions and divides them into a bunch of different lists. This is a great strategy for discovering just what it is your clients are asking for.

3. Google Analytics

Google Analytics is easy to use and uses clean graphs. To help you understand your page better. Free SEO tools are taken to the next level with Analytics because it tracks pretty much everything for you. From traffic information to keyword insights. The keyword insights that Analytics collects let you know exactly which terms people are using to find your page.

4. QuickSprout Website Analyzer

Another analytics free SEO tool, QuickSprout takes a comprehensive look at your page as a whole. SEO optimization speed, tags, keywords, social, links, and competitor comparisons show you exactly where you are at. While giving you an idea of where you need to be. QuickSprout will highlight any weaknesses so you can address them quickly.

5. Schema Creator

Schema Creator allows you to customize the way your search results appear. Having a great blurb of what you offer clients before they click on your link. Giving you the power to show people exactly what they need to see from their search results. They even offer a free SEO tool plugin for WordPress. The custom code allows you to put up your review rank, showing stars to catch the eyes of clients.

6. Ahref’s Free Backlink Checker

Backlinks are becoming ever more important to your SEO standings. Ahref’s is a free SEO tool shows the top 100 backlinks to any website or web page. The. Index updates every 15 minutes, so any new links can be snapped up immediately. Besides backlinks, these tools give you Domain Rating and URL Rating scores too. Among several other super helpful insights.

7. Beam Us Up

Free SEO tools are always in need of a good crawler. Beam us up is just that. It has smart filters built-in, that allows you to find the most common SEO errors during a site audit. It will also export all of the data and filter sets straight to your Excel. Or Google Drive spreadsheet, making them easier than ever to isolate and fix.

8. Keyworddit

Keyworddit is one of the most useful free SEO tools on this list. It extracts keywords directly from Reddit, based on whatever subreddit your input. This is huge for a simple and comprehensive way to find out what exactly it is your audience is most interesting in, and talking about.

9. Yoast SEO

Yoast is arguably one of the best free SEO tools for any WordPress user. It will optimize meta tags, content, generate instant sitemaps, and a bunch of other exceptional things. It will help you get more followers directly from the biggest search engines on the web. It can also help attract more attention from social media accounts. It can even make sure that you’re using your keywords in the right spots so that your readers never feel bored.

10. Hunter

Hunter is another free digital marketing tool lets you find an email address in seconds. Connecting you with the people that matter most for your business. You can easily zero in on exact employees working for specific companies. Effectively working like a new-age Rolodex. Except it’s filled with over 200 million addresses.

How to Optimize Your WordPress Website for SEO

Learning about tips and plugins to help you optimize your WordPress website for SEO will save you time and headaches.

Many people seem to believe that just getting a WordPress site up, running, and filled with content is the hard part. It’s not. Optimizing your site for SEO can not only be confusing but also time-consuming and defeating for a new user.

Optimizing your WordPress website for SEO is super important for getting it recognized by search engines. Once your page is properly recognized, you can enjoy more traffic and exposure. Which is necessary to create the buzz you need to get you noticed. These tips and plugins are sure to make that task loads simpler by helping you optimize your WordPress website for SEO without all of the hassles.

Don’t make your site visible until you’re ready to launch

A big mistake that many beginners make is publishing their site or pages before they’re public ready. This can not only confuse search engines and lower your rank, but it can also turn viewers off to your content. There are a few great ways to keep your content under wraps until it’s ready.

WordPress Admin

To keep your entire website hidden from search engines, WordPress features a “Search Engine Visibility” option. You can access this from the Admin area by selecting Settings >> Reading page. Make sure that you uncheck this box when you’re ready to launch.

WordPress NoIndex/NoFollow Tags

Use rel=“noindex” or rel=“nofollow” tags in the pages of your blog to keep them from getting crawled before they’re ready. Additionally, use the rel=“nofollow” tag for hyperlinks that don’t relate directly to your page content. The rel=“noindex” on less important pages that have duplicate content or titles to keep Google bots from thinking you’re duplicating your content across multiple pages.

Use SEO Friendly URLs

Permalinks are a great place to stash some SEO friendly keywords and improve your site rankings. WordPress defaults to using ?p=[id number] to generate permalinks for your pages. Search engines don’t recognize this format.

Circumvent this issue by manually switching permalinks to a text-based structure. Using the structure of “Yourdomain.com/year/whatever-your-post-is-titled”.

You can input specific keywords that search engine bots can recognize. You can alter your permalinks structure in the WordPress Settings >> Permalinks page.

Get an SEO Plugin

If you’re just starting out, getting an SEO plugin is one of the easiest ways to optimize your WordPress website for SEO. These plugins allow you to monitor traffic, keywords, meta descriptions, and loads more depending on which you choose to go with. There are a number of free online plugins for SEO (Yoast or All-In-One-SEO for instance), so don’t feel like you need a paid version to start.

Create a XML Sitemap

Sitemaps provide search engines links to all of the content on your site. This makes it easier for the search engine to index your content. A sitemap won’t necessarily boost your rankings, but it does allow search engines to find and rank your pages sooner.

Some SEO plugins will automatically curate a .xml sitemap for you. When you have the .xml sitemap created, submit it to Google and Bing. Adding your site to Google Search Console can streamline any processes that your sitemap plugin may not perform for you (I.e. submitting your sitemap).

Google Search Console

Google Search Console (old Google Webmaster Tool) is an SEO tool that shows you exactly how Google views your site. It gives users reports and data on how their site is seen by Google, which can tell you what’s working well on your site, and what isn’t. To learn more about Google Search Console, check out their page.

Keep Your Site Quick

Speed is an important factor when it comes to search engine rankings. Your site should always load quickly. There are a few tricks to ensure that this happens without fail:

– Use a caching plugin
– Pick a good Webhost / server
– Use a CDN for larger site performance
– Optimize images on your site (weight – use image compression – and ALT text)

Each one of these tricks and plugins can considerably improve the speed of your site. This will not only benefit your site with search engine rankings, but it also makes your site more user-friendly for viewers.

Content Creation: Charm your Way to the Top!

Give your Audience the Gift of Great Content

Content creation is an easy thing to get done. But, make no mistake, it is incredibly hard to do right!

Yes, there is a lot of talk about content being king, and why is that?

Learn the golden rule and never ever fail again.

Ready?

Content creation is like giving a really big birthday present to someone. The better you know them, the trends and what your intentions, the more they will like what you give.

When creating your content you need to take these simple steps in order to produce quality content:

Step 1: Who is your Audience?

First of all, you need to know who you are writing for. Content creation isn’t standard, it depends on who you want to reach.

How old is your audience? What do they like to read and see? Where are they from? What means do they use to communicate? Are they on twitter?

Learn all about who you want to impact with your content and then create something that can really speak to them.

Step 2: What is your Purpose?

You want to write to your target, but why? What do you want to tell them? Do you want to create awareness? Are you just trying to keep them updated on your business? Are you trying to increase sales?

Do create content that doesn’t have a purpose.

Step 3: Research Trending Topics

This is actually a very good way to keep your target interested. Trendy topics are everywhere and if people see something about it they’re going to want to click and learn more.

Also, it’s good for SEO purposes.

Here is a good tool to use for this: Google trends

Step 4: Approach a Different Angle

Do you like to read the same thing over and over again? No? Neither does your audience.

If you want to tell them about something trendy, try to approach it in a way they haven’t heard already.

It is a difficult thing to deal with the king but, what’s the point of doing something if you’re not going to it right!

Be original!

Lets sum up: If you want to reach your audience through content you have to be prepared, original, current and preferably, interesting.

Now go, start creating your contents!

Content Marketing Strategy: Dos & Don’ts

Content marketing strategy

When it comes to content marketing strategy it’s not all about what you do. What you don’t do could also determine whether you fail or succeed.

What should you do to make sure your content marketing strategy is succeeding?

Plan your Content Production

First and essential step for your strategy: Write down at least 52 posts you could create, so you will know if you have enough content to share with your public for an entire year. Otherwise, you could be facing the pressure to create content which could lead to poor and uninteresting posts.

Research your Keywords

Create your content on important keywords. Find out the language your public uses when searching for your product or service to correctly answer their needs. Put yourself in your costumer’s shoes. If you were looking for your type of product or service, what would you write?

About this topic check out our previous article: How to do Keyword Research: Keyword Tool for SEO Optimization

Sales Funnel

Not everyone is at the same point on the buyer’s journey when they reach your website. Create a content marketing strategy that addresses different stages and guide your audience through the buying process. This will increase your odds to find people at the perfect timing.

Think Multi-Platform

Avoid focusing on a single platform and always extract most of your content. Wrote a text? Turn it into a podcast, record a video and create an image to share everywhere. Do different and interesting things with your content.

Like we’ve said earlier, what you don’t do is also an important part of your content marketing strategy.

What are the don’ts in this scenario?

No purpose

First of all, content demands efforts and investment. Don’t create content just to increase your website’s density, don’t bore your costumers. Try to educate your public, leading through the buyer’s journey.

SEO only

Although it is a good content marketing strategy to have a lot of relevant keywords in your content, stuffing your content with chosen keywords will turn your content unreadable, exhausting and non-human. Don’t do it, unless you want to drive your audience away.

One Kind

Being on different stages means different doubts and notion about your product/service. Creating always the same content (length, voice, info) will not help you or your public to achieve your goals.

No promotion

If publishing your content is just the first step of your content marketing strategy, promoting is where you should spend most of your effort. Make sure you reach your public.

Learn more on Content Marketing strategy.

Social Media Strategy: Achieve Success in 7 Steps

Social media strategy may seem like an easy thing to create but it is actually a task that requires a lot of planning and organization.

With this 7 Step Social Media Strategy, you can save a lot of time while redirecting your business right next to the top of mind brands.

Social media strategy

STEP 1 – Set social media goals

When setting your goals you need to pay attention to the whole and not just a part. What is your purpose? What you want from your business.

Define goals in order to have a cohesive strategy in your company, otherwise, your social media strategy could be counter-productive.

Your goals should be SMART: specific, measurable, achievable, relevant and time-based.

STEP 2 – Know your audience

“Put yourself in your costumer’s shoes” that is definitely the best social media strategy to follow.

If you know your audience, you know where they are and what they want. Don’t expect to engage people you know nothing about, create content that your audience will relate to.

STEP 3 – Create content with your message

Now that you know your audience, pick you central message and build your content around it. By doing this your communication will become much stronger and powerful.

Your social media strategy success will be based on how well you deliver the message. Did people really get it? Was it memorable?

STEP 4 – Humanize your posts

Nothing is worse than talking to a machine. By reading your content, people should feel like you are a real person, that understands people and can relate to them, otherwise, it can drive them away. When things are too mechanic something just doesn’t connect.

STEP 5 – Focus on your strategy

If you have a plan, you have a message and you know your audience why aren’t you being more successful?

It could be a number of things but mainly when it comes to this part of social media strategy you lose focus. You have good results and people are engaged but you insist on posting funny videos and deep quotes from known Philosophers and meanwhile your goal was to sell more. How is that helping? Focus on your goals and work to achieve them.

STEP 6 – Keep an eye on the competition

Do you know who you are competing against? It’s time to learn. Make a list for your top competitors regarding your business and then make a list of social media that have the same tone you would like to have.

For example, if you sell shoes, your first list should have all your competition in selling shoes and the second list should have all pages you think best communicate their message and sell their products the way you want to.

Do not copy their content, just keep them under your observation you may have great ideas come out of it.

STEP 7 – Analyze and adapt

This is the most important part of a social media strategy. Sure, there are rules and tips you can use, but only by analysing what you did is possible to see what is working and what needs to be adjusted.

Use the right KPI’S to measure your success and figure out how to beat yourself.

Start your social media strategy today!

More information on social media marketing

Social Media Marketing: 5 Neglected Rules

Social Media Marketing is one of the hot topics nowadays. There is a lot of information on the subject and sometimes we can get a little lost. To help you optimize your social media marketing, we created a top 5 of rules that many times are neglected.

Social Media Marketing

1. Your post will be judged by its cover

“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.  (Source)”

When it comes to social media marketing the “cover” you create is very important. That is what will lower people in. Create beautiful and attractive posts to get more engagement. Social media marketing is often about creating relevant content, and yes, content is the king but if and don’t have the image to go with it, people are most likely to forget about it.

2. Content quality over quantity

Posting a lot doesn’t guarantee you engagement, it’s actually the opposite. If you are constantly flooding people with irrelevant content it is likely that you will lose your audience. Social media marketing is all about balance. Not too much, not too little.

Interesting, fun and light content will create relevance for your business and attract more followers.

But pay attention, quality over quantity doesn’t mean you’ll be posting once a month, regularity is also key to achieving engagement.

3. Always respond to comments and questions

This is one of the most neglected rules of all social media marketing. Sounds simple. Someone posts a question or a comment on your social media you answer it! Don’t do it tomorrow, don’t do it later, do it now! People need to know you care enough to give them feedback, also, you will improve your image by not leaving posts without replies on your page.

What if the comment on your page is a negative one, should you delete it? Never. When facing criticism you need to take a very calm tone and give simple answers, try to take the person to a private conversation in a chat or a phone call and do what it takes to get them back on your site. Negative feedback on your page causes damage for your image and it is very difficult to solve once it’s out there. Make sure you deal with your social media marketing crisis in the right way.

4. Relate to your audience

Don’t you find it funny when you see a post about your current situation? Like “I hate Monday morning” or “Guess who’s going to the beach today? That’s right, some lucky bastard because I have to work”

Relating to your audience is sometimes neglected in social media marketing, but it is a really big mistake.

People often tell you to know your audience. That is not enough. You have to adjust your language, your content, everything so that they feel related to you, and more likely to buy what you are selling!

Don’t go posting at 5 am when your audience is a group of business managers with zero free time. Their phones are full of posts and important things and yours will be lost in there. Post at the time they are having a lunch break, or a coffee break or before they go to bed and check their emails, Facebook and Instagram.

How old are they? Should you talk in a more formal way or should you talk like one of their friends?

Research, learn, adapt and go nail it!

5. Subtitles on – Always!

We’ll admit this one takes work and patience, but the results are amazing!

How many times have people sent you a video that you couldn’t watch because you couldn’t turn the sound on? And how many times have you watched videos without a sound because they have subtitles?

A video is one of the best formats in social media marketing, people watch it, love it and share it. To find out more about social media marketing you can check our dedicated service page!

What is content marketing? Lesson number 1

We keep hearing these talks of the new digital age and content marketing seems to be in all of them. But do we know what is content marketing? What it really means?

Content marketing is a strategy which consists of using content to create value to your business. The way to achieve it is by creating valuable, relevant and consistent content.

How do you know if you have valuable or relevant content?

First of all, each case is different, but we can all agree there are some ground rules.

The keyword here is the ease of your content. It has to be easy to find, easy to read, easy to understand and easy to share.

Get those right and you’re halfway there.

Now that we explained what content marketing is and how to create valuable content, let’s see what are the benefits of it.

“81% of shoppers research online before setting foot in a store.” [retailingtoday.com]

Increased brand awareness

As prospects and buyers search the web for answers to their questions and solutions for their problems, your brand continues to show up.

Increased brand preference

Content marketing helps to further establish your brand as a thought leader in your industry, which strengthens relationships with buyers.

Greater reach at lower cost

It is not a short-term strategy, but over time, a library of great content will continue to reach more qualified leads and interested buyers.

Learn more about the strategic aspect of Content Marketing by reading one of our previous article on Content Marketing Strategy.

Why Use Facebook For Business?

Do you have a business? Do you have access to the internet? If the answer to both those questions is yes, then you should be using Facebook for business.

Facebook for Business

Facebook has over 1.86 billion monthly active users with a 17% yearly increase. This pretty much means that Facebook has the largest audience in the entire social media world. And despite everything that has been said about Facebook slowly dying, the fact is that it is still the best social network out there. And it will be for a long time.

Why Use Facebook For Business

  • Did we mention the large audience? There’s always room to find new customers to your business on Facebook, and it’s the best place to sell your brand online.
  • It’s a great place to leverage information about your customers and create a relationship with them. With Facebook Insights you can get great information about your page’s performance, like the reach of your posts and page engagement. Also, if Facebook ever were to disappear, you’d still have a database of all your customers.
  • You can control your marketing expenses to the minimum and achieve a great ROI. You can invest as little as 0 to as much as you can/want and grow your community in both cases. Facebook ads are inexpensive, when compared to traditional marketing, and reach a much higher audience.
  • You can reach your niche very easily. Because there are 1.86 billion monthly active users on Facebook, it can seem overwhelming when deciding on your target. But Facebook allows you to design and reach your specific target – big or small – and avoid any waste of investment. You can target within location, age, gender, tastes, and much more.
  • It’s a great place to generate more traffic to your website if you’re doing it right. You can’t just create content on Facebook, you need to wear your marketer suit. Use links back to your page, with appealing images that draw attention to your subject.
  • Use it to see what your competition is up to. Follow other pages similar to yours and pay close attention to what they’re posting and how they’re interacting (or not) with their customers.
  • If your website’s not ranking as high as you’d like on search engines, boosting your Facebook page can be a great way to appear on the first page of Google Search.

How to Make The Best Use Of Facebook For Business

  • Create valuable content related to your business. People will not follow your page if: 1) you’re not consistently posting
    2) if your content is worthless to them.
  • Engage with your audience and pay attention to their feedback. You can use Facebook for business to ask your readers and customers what they’d like to see posted. You can even run surveys that will better help you understand which type of content they prefer or get answers to a specific problem you have in your business. For example, if you’re struggling between laughing a red or green laptop, running a survey on Facebook can give you a quick and painless answer.
  • Make use of the News Feed Ad Placement. Facebook makes it very easy and cost-effective to announce your brand on your specific target’s newsfeed. You need to have a Facebook page for this, otherwise, your ad will be placed in the right column only. The good thing about placing your ad in the news feed page is that it doesn’t feel much like an advertisement, because it’s very similar to any other linked post. You can also boost existing posts that are very popular and you think more people would appreciate it too.
  • If your business has a blog – which it should – make sure you share your blog posts on the Facebook page. This will not only drive people to your website, but it will also be a great platform to start discussions and debates that bring attention to the page.

Engaging is the Key

There are a lot of great things you can do for your business by being on Facebook. Hopefully, by now you are convinced of its benefits and if you’re not already kicking ass on social media, you will now!

Remember that ultimately humans relate to humans and it’s much easier for a person to create empathy with a page if that page is personal and humanized. This means you should drop the cold communication of traditional advertisement and engage with your followers the same way you would with a friend – in various levels depending to what kind of business you run, of course.

More tips on social media here!