Whether you’ve started a new dispensary or you’re looking for ways to increase your existing customer base, dispensary SEO techniques can get your business growing strong.
Marijuana use laws become more user-friendly by the day. Twenty-nine states, plus the District of Columbia, have already legalized marijuana use. Also, one in five Americans currently resides in a state where they can consume marijuana at their leisure. Which means big business for growers, sellers, and dispensaries.
With booms in business, also comes waves of startups and competitors. The process can be confusing and sometimes defeating if you can’t get your firm to stand above the rest. Using common and accepted dispensary SEO (Search Engine Optimisation) practices can help give your business the nudge it needs. Reach more clients and continue on a higher trajectory!
Why is dispensary SEO important?
Marijuana Business Daily projects revenue generated by retailers and dispensaries to reach anywhere from 6.5 to 8 billion dollars by 2019. That’s quite a provocative claim for anyone who is looking to start or maintain their livelihood within the legal weed game.
People from all over the United States and Canada are clamouring to take part in such an exciting business opportunity. However, creating any successful business takes an unprecedented amount of dedication and hard work. Let alone breaking into one of the hottest trends in capitalist venture during our time!
How does dispensary SEO work?
Dispensary SEO is a collection of techniques and strategies aimed at improving the visibility of your physical business locally by using a series of different marketing and optimisation tools. According to a recent report from the US Department of Commerce, e-commerce sales brought in an estimated 1.3 billion dollars in 2018, with a 16.4% increase since 2017. And trends have been steadily on the rise since 2008.
It’s no secret that every successful business from our era has an equally successful website associated with it. Using dispensary SEO techniques can ensure that your firm’s website (and thus your local dispensary) structure drives traffic from potential customers directly to your digital doorbell. Dispensary SEO companies use search engine optimization as well as on-page and off-page content. This associates your business more readily with what your potential customer base is doing on a day to day basis.
Search Engine Optimization
Using specifically designed SEO practices to fit your dispensary, dispensary SEO uses algorithms to decipher just exactly what it is that your potential customer base is searching the web for, and how they see it. This process is largely reliant on understanding key search terms, or keywords. Once it’s known what your customer base is looking for, it’s easier to create content and a digital footprint suits them. This makes your business platform the convenient and most easily accessible go-to for what they need at a specific time.
On-page and Off-page Content
Dispensary SEO is largely made to be peerless in the practice of internet business solely due to its multifaceted approach. It uses on-page and off-page content alongside other standard cannabis SEO techniques. On-page content is everything that your website is. All of the content that is held within your business website itself. On-page content still utilizes the use of keywords to create relevancy for your platform within a search engine. Fresh and new on-page content, like having a blog section, or updates, are a great way to hold existing customer base interest, while at the same time improving the ranking of your page itself.
Off-page content has to do with articles, blogs, or other digital content that is related to your business platform. The more off-page content your business site is affiliated with, the more relevant to search engine rankings your business becomes. On top of that, the more off-page content your site is affiliated with, the more visible you become to potential customer pools that you may not be privy to yet. By being associated with things the customer base is already familiar with or looking for, your business is given credibility. This will make it have piqued interest all in one fell swoop!
Where do I find dispensary SEO for my business?
Talking to other similarly structured, or minded, businesses can be a great place to start. There is also a wealth of information on available dispensary SEO companies online. Always make sure that during any initial marketing interview that the Marijuana SEO company that you are choosing truly fits that vision that you have for your business. Ensure a good working relationship with anyone that you choose to represent your business. After all, the face of your business is crucial. Be happy to continue growing, together!
Have you got any questions? Don’t hesitate to contact us! We would be happy to hear from you.
