Adult Websites: Don’t use naughty SEO

Black hat SEO is not an option

There seems to be an urban myth – or, let’s say, an online forum kind of urban myth – claiming that adult content websites have a free pass regarding the use of Black Hat SEO techniques. 

Well, on a recent Google Search Central SEO Office Hours Hangout Livestream, Google’s John Mueller was challenged to comment that “(mis)information” that is being spread on some web forums, claiming that white hat SEO doesn’t work for adult niches.  Now, hold on. What is white hat SEO, black hat SEO, and who in the name of Google is John Mueller?

  1. White hat SEO is the set of practices that develops your page search rankings on a search engine results page (SERP) whilst keeping the reliability of your website by complying with the search engines’ terms of service and guidelines;
  2. Black hat SEO refers to a set of practices that are used to raise a page’s rank in Search Engine Results Page (SERP) through resources that clearly violate the search engines´ terms of service as expressed on the guidelines; 
  3. John Mueller is a Webmaster Trends Analyst at Google. He works in the tech giant since 2007 and has been doing great work connecting SEO executives to the engineers in Google. Always in the name of Search. 

The adult niche and black hat SEO

According to a Search Engine Journal article written by Matt Southern “apparently, there are SEOs spreading “advice” regarding the use of black hat tactics in adult niches” and this idea has been debated in some internet forums.” John Mueller addressed the rumour on the live Google Search Central SEO Office Hours Hangout, last December 4. When confronted with this news, Mueller politely denied them, whilst reminding Google Webmaster Guidelines. Here’s what John Mueller said:

“I can’t suggest that you should use black hat techniques, so from that point of view, I can only point to our guidelines with regards to what we do recommend. (…) I understand that some people might say “oh, well, everyone in my niche is doing it the wrong way therefore I also need to do it that way.” And I don’t know. It might be that there are individuals in special niches where our systems just aren’t picking up the abusive or problematic techniques well enough.”

, Mueller alleged.

For the time being, it’s impossible to predict for how long the use of black hat SEO will go undetected, as Google is improving its systems on a daily basis. So, you better don’t do it at all. “But I need results!”, you may say. Well, for more sustainable results you have to work with someone that is aware of Google’s official documentation and guidelines – and use white hat SEO practices. Let’s see what Mueller has to say about it. 

“From my point of view if you want to look at the long run, and not just focus on something that might last a couple of weeks or a couple of months, then I would tend to focus more on what we have documented.”

White Hat SEO: Let’s be honest, please

According to the SEMRush definition, white hat SEO means “implementing techniques to improve a website’s search engine ranking without relying on tricks to undermine a search engine’s algorithm”

So, what does it stands for? 

White hat SEO focus on delivering users with relevant and high-quality content that takes user experience into consideration, rather than spammy techniques that are focused on optimizing solo for bots. Without guidelines to follow, the search engine results would be hectic, and the users would be absolutely lost.

Who does benefits from it?

Everyone! Google, site publishers, and users. How? Well, 1) Google search engine can be the favourite digital ecosystem, because users rely on that they can find great content their, 2) site publishers can rank their websites without untrustworthy methods and 3) lastly, users can find what they want to find throughout the organic search.

Remember: Content is king

Nearly 90% of marketing teams use blog posts as a lead generator. Produce content for humans, not bots. Human-centered SEO is key, so create content for humans that are looking for information. 

Using the same principle – content rules – you want your content to be both authoritative and relevant so that other sites can refer to it. 

User Intent is Google’s best friend forever

Are you a website publisher? So, know this: user intent is what the user is looking for when typing a query in a search engine. According to the same SEMRush article, the intent can “informational, commercial, navigational, and transactional.” The software company based in Boston has some pieces of advice:

  • Know what your audience is looking for
  • Optimize your content to suit specific keywords
  • Using videos and images

2021: Mobile-First Index

We are almost wrapping up this strange year but before we leave keep in mind something important: next Spring, Google’s indexing will switch to mobile-first indexing. Therefore, all of your SEO strategy – preferably based on white hat techniques – should evolve and adapt to new circumstances. 

We are to help you out too. 

One thing that you can do right now is to use Google’s mobile-friendly test tool to see where you are at the moment. You can also check the speed of your mobile site with the Test My Site tool.

Now, it’s time to rock your SEO strategy!

Want to know more about SEO for your Adult Website?

Why You Absolutely Need Adult Cam Site SEO

They say a picture is worth a thousand words- so what does that mean for the value of a video? Well, it all depends on who’s watching.

Adult content has always been a top grossing industry- even in times of economic downturn. As a truly recession-proof business model, cramming can earn you a comfortable living, with minimal effort… eventually. But, you’re not the only one who’s cottoned on to the massive potential behind the digital adult content market. Millions of adult webcam services and models are already online, competing for the business that the internet brings.

But, as not all that glitters is gold- webcam businesses are also subject to some pretty strict governmental regulations- most of which concern the “Do’s and Do Not’s” of advertising. So how exactly do you get your business to shine while still following all of those pesky guidelines? Well, you get yourself SEO for adult websites.

How to Start an Adult Webcam Business

The first thing you’re going to actually need to ask yourself is “How to start an adult webcam site”. See, an adult webcam business doesn’t exist without a site. Although you can chuck up just about any old site you want, if you’re hoping to have a lucrative adult webcam business, you’re going to need to pay attention to the way you build your site and more specifically- pay attention to adult SEO. This is largely because of two major factors:

  • Extreme competition within the niche
  • Red tape regarding advertising policies

The world of adult content online is busy. It’s a booming market, one that could stand to see purveyors a decent amount of money if they can find a way to get their website to stand out above the rest. The best way to do that is to have the functionally best site possible, and laser focus on a good SEO strategy. This can help not only drive new customers and clients to your site- but also keep them there, and keep them coming back. Improving CTR and viewership. Adult SEO services can not only help your site become more visible on the web, but many SEO providers also ensure that your site itself is fully optimized and running smoothly.

Adult advertising is no simple task when it comes to digital marketing strategies. This is largely because most of the heavily relied upon tactics ban adult websites from using them. Things like Facebook ads and google banners have strict rules when it comes to advertising age-restricted products and services. No to mention email campaigns and pop-ups are mostly long forgotten, as many people have savvied up and employ spam folder options and pop-up blockers.

Which leaves the only effective way to market your site, without completely collapsing your profit margin, to SEO services. Working seamlessly inside Google, Yahoo!, and Bing algorithm guidelines and rules, to ensure that you get a top spot when it comes to anyone who may be in need of an adult webcam business. Because the only way to be relevant, is to be on top.

SEO for Adult Webcam Models

Even if you’re not the brains behind a large adult web arm service, you may still need to consider adult SEO. This is because even as a webcam model, you can get your personal profile, or your clips, ranking better in search engine queries as well. Which is just as important for a model as it is for hosting sites.

Adult SEO is a multifaceted system of optimization. It starts from embedding keywords in your site, as well as in the links to your site. A good adult SEO service will also keep eagle eyes on both what your competition is doing, and what your fans are searching for. Enabling you to create better content that is specifically geared towards snagging as many viewers as possible with the same clip, or profile.

While it may sound impossible to cater to the tastes of millions if you’re just one model- it’s really not. Especially when it comes to webcam services. This is because although peoples sexual tastes vary greatly- what they search for most rarely does.

If you know the terms that people are popping into their favorite search engine, you know exactly how to be labeling your content. It can also help you create new and imaginative content like cam collaborations, contests, and interacting with your fans on a more personal and intimate level. All of which can easily help your personal business thrive.

Why Adult SEO is Important

Most of the content you will be creating is considered “On-site” SEO. Other types of on-site SEO include the way you build your URLs, how your pages load, even down to choosing your domain name. While all of this is incredibly important to how your site functions and ranks, an adult SEO campaign will also help you with “Off-site” SEO. This includes things like:

  • Using your on-site blog to help create relevant backlinks.
  • Using related sites to build backlinks
  • Creating authority for your brand
  • Creating brand awareness through related content
  • Social media and influencer marketing

The overarching goal of off-site SEO is to get people talking about, and visiting, your page. Whether you’re an adult webcam business, or an adult webcam model. This helps to boost your online popularity- cleverly funneling new clients and old to your site. Whether they have searched for it directly, or merely found your link amongst their favorite related content- if they have clicked your link, you are now that much more popular.

Yes, it really is all one big popularity contest. And you can think of these “click throughs” as a vote for a digital Prom Queen. The more people you have viewing and visiting your site- the better your site will rank. The better your site ranks, the more people that will inevitably visit it.

What’s even more meta is the fact that you can use these same strategies to boost interaction with your business site, your model profile, or even internal content like your videos or blogs- all on their own. Creating an entire network of well optimized bits and pieces that can eventually hit the top spots across any search engine platform. All you need is a bit of time, and a really great adult SEO team.

Now, it’s time to rock your SEO strategy!

Want to know more about SEO for your Adult Cam Site?

Link Building Strategies for Adult Websites

Have you heard of The European Summit? In the past weekend (1st to 4th of March 2019), the TES Affiliate Conferences were in Lisbon. The 3-day networking event took place in The Oitavos Hotel, in Quinta da Marinha, Cascais, and attracted international professionals from several business areas of the digital marketing industry. This year, UniK SEO (a full-service SEO agency based in Lisbon) participated by presenting a seminar about Link Building Strategies for Adult Websites.

Our Presence At The European Summit

TES was founded in 2009 with the goal of bringing together professionals from areas such as e-commerce, gambling, finance, adult, dating, forex, health and many others. The event invests in a pleasant environment where participants can do networking, share and learn in conferences and have a good time. TES Affiliate Conferences currently take place yearly, in the big cities of Lisbon (in March) and Prague (in September).

UniK SEO was present, and our CEO, Grégoire Lacan, hosted a seminar about Link Building Strategies for Adult Websites. The conference room was filled with an interested audience of professionals, and word has it that the talk was quite successful.

Because we believe sharing is the best investments for knowledge, we’d like to share these pieces of information with you. Thus, here are some of the topics explored in the conference. At the end of this article, you can find the PDF with the full presentation and download it for free.

Working Through the Intricacies of Adult SEO

As you may know, one of UniK’s specializations is Adult SEO. Our team has proved experience in developing strategies that increase organic traffic and ranking results with a positive impact on the ROI for adult businesses. If you work with adult websites, you know that these require a completely different marketing approach than the typical mainstream businesses. Link building is a crucial part of it. This is why our CEO found it important and useful to talk about link building strategies for adult websites. This is adequate because the TES audience widely consists of webmasters and websites’ owners.

SEO strategies for adult businesses are a must – and yet they can be quite complicated. To put it simply, link building for these websites is tricky because no one wants to link to an adult website. To make it a bit more difficult, there are quite a lot of niches with high competition in adult businesses. How can you work around this, then?

1. Take Every Opportunity

One of the keys, Grégoire stated, is to make use of opportunities. Focus on less competitive niches – look for your keywords in other languages, for instance. There are also new markets rising, and they are well worth exploring – it is the case for virtual reality. According to search, VR porn should be a $1 billion business by the year 2025, which makes it an investment of great potential for adult businesses.

2. Check your Website’s Optimization

Our Business Director also found it important to reiterate that there are key steps to have in mind before starting to build backlinks. You should make sure your website is working properly. In terms of speed, indexation, having an SSL certificate (HTTPS domain) and a responsive mobile version, among others. If your website doesn’t have proper optimisation, link building strategies won’t be able to get you the results you’re looking for.

3. Assess the Key Performance Indicators

KPI Adult Link Building

It is also important to consider backlinks’ Key Performance Indicators (KPIs). These are characteristics such as the Link Location, the Domain Authority of the website they are placed on, the fact that your backlink is placed within a related niche site, the percentage of organic traffic, etc. It is important to keep track of the link building strategies’ performance. It is the only way to be able to adjust it according to results.

4. Other Useful Resources

Besides the development of the topics already mentioned, we are also sharing in the presentation file a complete list of free tools that you can use for Backlinks KPIs, Technical SEO and On Page SEO.

Grégoire also presented an extremely useful list of specific link building strategies. The list has 7 items and each is accompanied by an illustrative example. Two of the most popular ones in the industry are the use of directories and guest posting. You can learn about all of them in the PDF available below.

Download your Free PDF

As promised, here you can download the PDF made for Grégoire’s conference on Link Building Strategies for Adult Websites.

In case you have any questions, please feel free to contact UniK SEO! We would be happy to help you set up your adult link building strategy or to optimize any other content on our website for your SEO campaign.

Additionally, in case you have interest in learning more about these topics, don’t miss out on our article about Adult Link Building: How Does It Work?.