Estratégia de SEO

SEO Strategy: Are you the egg or the chicken?

If you are reading this article, I’m pretty sure it is not the first time you have been hearing about SEO strategy. (Just in case I’m wrong you can check our previous post first here).

In which case I won’t bore you with “the greatest strategies of SEO” or “The hidden secrets” that you already know! Instead, I will help you analyse your SEO in order to define which strategies are the best for you. Where are you at you’re best and when are you failing.

This will allow you to occupy your precious time with the best SEO strategy for you!

This SEO strategy will tell if you are the egg or the chicken!

Recently, someone got to the bottom of this question and after I don’t know how much time, but I’m betting a lot,  he figured out the answer. So what the hell does this have anything to do with SEO strategy?

First, don’t you want to know the answer? The answer is as simples as this: an egg can become something that is not a chicken, and because of that every chicken had to be first of all and egg, but not all of the eggs came from chickens.

So the answer is: First came the egg.

Now to the point: If you are used to SEO techniques you are the egg, if you are new to this whole thing, you are the chicken!

Best SEO strategies for eggs

The strong thing about “eggs” is that they understand what is happening, they’ve seen it arrive and they know how to deal with it.

The problem with this type of SEO marketeers are the “old habits”. They forget to do their homework and keep looking for new and better ways to have things done.

Even if you are the best, you’ve studied, you’ve read. It is not enough, the digital age is transforming everything at overwhelming speed, including itself. So the best strategy for the “eggs” is to keep informed.

Generally, this type of marketeers also differs from the “chickens” when it comes to technical skills. So take advantage of that and work on content and innovation.

Do not settle! Now that you know your strengths here is a list of current and amazing tools to help you keep up with SEO changes.

Google Webmaster YouTube Channel

Local SEO Changes

SEO Patents

Google or HubSpot Analytics

Google Search Console (aka Google Webmaster tools)

And then came the chicken…

A totally different story is the chicken SEO strategy. Actually, it’s the opposite. Unlike the egg, the chicken came after and is working hard to keep up. Because they are new, they research a lot, they keep reading, asking questions and learning about different and new ways to do things.

The problem with these chickens is that they are all over the place. Trying to fix everything and learn everything and they do not focus. Also, they can’t really tell if something is great or terrible advice and just go for it. On the other hand, those tend to have the most interesting contents because they are writing genuinely from their hearts.

I’m the chicken, now what? Well, if you are the chicken, the answer to your problems is focus and practice. Focus on your SEO strategy, and practice until you know it by heart. Otherwise, you will be wondering around in between tips and techniques and nothing will ever become strong enough to work.

Hope you found this useful!

If you want to check out some more of our SEO related articles, we suggest the one on “Keyword Research Tools“.

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