ppc & google ads executive

Responsibilities will include taking ownership of a variety of existing campaigns, developing areas for optimisation, actively implementing & owning A/B testing plans and ensuring communication with both internal and external stakeholders. You’ll be working mostly with international clients in English.


  • Setup, implement, track and optimise a variety of PPC campaigns across a range of digital channels including Google, Facebook & Instagram
  • Actively developing ongoing A/B testing plans around ad copy, landing pages, images, etc. looking to drive CTR & conversion rate.
  • Actively seeking out new keyword opportunities using a variety of methods and tools.
  • Monitoring and influencing all aspects of bidding activity on PPC keywords and products, with a view to driving profit, whilst maintaining ROAS and ROI v targets.
  • Manage a portfolio of clients across a range of industries
  • Implement New Ideas and Test Different Creative
  • Conduct keyword research and analyse keyword performance
  • Analyse trends and make data-driven decisions
  • Build and implement creative strategies for a range of clients to meet KPIs
  • Conduct calls, prepare reports and update clients on a regular basis
  • Support and collaborate with the team to create successful, cross channel campaigns
  • Gather insights on competitor presence and campaign initiatives.
  • Continually improve knowledge of Paid Media techniques and ensure learnings are delivered
  • Manage budgets/forecasts to maximise all returns and ensure KPI targets are met for clients

Skills Required

  • A very high standard of written and spoken English
  • 2+ years of Paid Media experience
  • A strong understanding of all aspects of Facebook & Google Ads
  • Experience and understanding of using Google Analytics
  • Comfortable working independently and manage a portfolio of clients
  • Confident managing own schedule and time management
  • A strong knowledge in Digital Marketing best practices
  • A proactive, can do attitude
  • Strong competency of numerical and Excel skills including VLOOKUPS, Pivot Tables etc.
  • Understanding of Ad Copy relevance and experience in testing exciting and compelling customer facing copy


  • Open, family atmosphere and fun environment;
  • Work/life balance;
  • Flexible working hours;
  • Option to take extra non paid holidays;
  • 38 days off (22 days holiday + 13 national holidays + additional 2 days over Xmas/New Year + 1 day Birthday);
  • Unlimited Coffee and tea, free Matraquilhos and Ping-Pong;
  • Free Spotify premium account;

Please apply to: miguel@unik-seo.com

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