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How To Create a Buyer Persona and Why Does it Matter

How To Create a Buyer Persona and Why Does it Matter

When creating and marketing your business you need to know the answer to one critical question: Who are your customers and how can you help them If you create a product or a service but you don’t know who’s the person you are creating it for, chances are you won’t have a clear target. Result? You won’t be able to market your product correctly and it won’t sell. Knowing first hand to whom you are selling, what their needs and characteristics are, is key

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