Business advice Archives

How Can an E-Commerce SEO Audit Boost Your Business?

Posted on 18 de May, 202326 de May, 2023 by Greg Lacan

As an online store owner, you understand the importance of driving traffic to your site to increase sales and revenue. What you may be missing out on is the fact that, in order to achieve this, your website must be optimized for search engines.

With so many competitors in the digital marketplace, implementing an effective SEO for e-commerce strategy is vital; one way to ensure your digital store is optimized for search engines is by conducting an e-commerce SEO audit.

In this article, we will explore how said audit can boost your business, while also providing you with a comprehensive e-commerce SEO audit checklist. We at UniK SEO, a specialized SEO agency in Lisbon, are here to help you in any way we can, so… let’s speed up that loading time and get right to it, shall we?

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What Is an E-Commerce SEO Audit?

First things first: an e-commerce SEO audit is an in-depth analysis of your online store’s Search Engine Optimization (SEO) efforts. The audit identifies areas of improvement and provides actionable recommendations to optimize your site for search engines.

This process can help your e-commerce store rank higher in Search Engine Results Pages (SERPs), leading to increased visibility, organic traffic, and ultimately, sales.

Benefits of an E-Commerce SEO Audit

· Identify SEO Weaknesses

An e-commerce SEO site audit enables you to identify areas where your website may be underperforming in terms of SEO. By addressing these issues, you can improve your site’s search engine ranking and boost organic traffic.

· Enhance User Experience

A well-optimized website provides a better user experience (UX), which can result in longer site visits and higher conversion rates; if you choose to implement an e-commerce SEO audit, we’ll be able to help you pinpoint areas where the UX can be improved.

· Outrank Competitors

As the digital marketplace becomes increasingly competitive, an e-commerce SEO audit can give you an edge over your rivals by providing insights into their strategies and highlighting areas where you can outperform them – it’s that simple.

· Improve Conversion Rates

By optimizing your website for search engines and enhancing the UX, an e-commerce SEO audit can lead to increased organic traffic and higher conversion rates, which will, in turn, result in more sales and revenue.

E-Commerce SEO Audit Checklist

In order to help you get started with your e-commerce SEO audit, we’ve compiled a comprehensive e-commerce SEO audit checklist – its purpose is to guide you through the essential steps you need to take to optimize your online store for search engines.

1. Technical SEO

Check for broken links, 404 errors, and redirects;
Analyze site speed and optimize for faster load times;
Ensure your website is mobile-friendly and responsive;
Review and optimize your XML sitemap and «robots.txt» file.

2. On-Page SEO

Conduct keyword research and target high-quality, relevant keywords;
Optimize your page titles, meta descriptions, and header tags;
Create unique, engaging, and keyword-optimized content;
Use descriptive and keyword-rich alt text for images.

3. Off-Page SEO

Analyze your backlink profile and remove toxic backlinks;
Develop a strategy for acquiring high-quality, authoritative backlinks;
Utilize social media to promote your content and drive traffic.

4. E-Commerce Specifics

Optimize product pages with unique titles, descriptions, and images;
Implement schema markup for product information;
Create a user-friendly site structure with easy-to-navigate categories and filters.

In Short

In the competitive world of e-commerce, an SEO audit specifically tailored for your digital business is essential for maintaining a strong online presence and driving organic traffic to your store.

By following the checklist outlined above, you can optimize your website for search engines, enhance the UX, and ultimately increase sales and revenue.

Moreover, working with an experienced SEO agency (like UniK SEO, of course) can streamline the process and ensure that your e-commerce store is fully optimized for search engines. Our experts can identify weaknesses, devise a custom strategy, and implement necessary changes to help your business thrive in the digital marketplace.

In conclusion, an e-commerce SEO audit is a crucial step in boosting your online store’s performance – it allows you to identify and rectify issues, improve UX, outrank competitors, and enhance conversion rates.

Regularly conducting audits and adapting your SEO strategy accordingly will keep you ahead of the competition and ensure the ongoing success of your e-commerce business.

[SEO Analysis for Free]

The Beginner’s Guide to Local SEO: How to Optimize Your Website for Local Searches

Posted on 4 de May, 202326 de May, 2023 by Greg Lacan

Running a business today is all about increasing visibility and connecting with your target audience. One of the most effective ways to achieve this is through local SEO.

In this beginner’s guide, we’ll explore what the concept is about, why it’s important, and how you can optimize your website for local searches. This knowledge will help you tap into the vast potential of the local market and drive more traffic to your website.

What Does Local SEO Mean?

Local SEO (Search Engine Optimization) is the process of optimizing your website and online presence to increase visibility in local search results.

When users search for products, services, or information specific to a particular area, search engines prioritize local results. For instance, if someone searches for “dentist near me” or “best pizza in [city name]”, search engines will display a list of local businesses that match the user’s query.

In order to improve your website’s ranking in these local search results, you need to focus on various aspects of local SEO, including optimizing your site’s content, technical elements, and off-site factors such as online reviews and local citations.

Why Is Local SEO Important?

Local SEO is crucial for businesses that want to attract local customers, as it helps them stand out in the increasingly competitive online landscape. Here are some key reasons to factor into this equation:

· Increasing Mobile Searches

As more people rely on their smartphones to search for products and services, local searches have become increasingly common. By optimizing your website for local SEO, you can tap into this growing trend and attract more mobile users to your business.

· Local Intent

Many search queries contain a local intent, which means that users are specifically looking for businesses near them. Once you optimize your site for local SEO, you can better connect with these customers and drive more traffic to it.

· High Conversion Rates

Local searches often result in higher conversion rates because users are more likely to visit a nearby business or make a purchase when searching for a product or service in their area; local SEO can help you capitalize on this potential.

Why Your Business Needs Local SEO

If you’re still wondering whether local SEO is worth the investment, consider these compelling reasons:

· Increased Visibility

Local SEO helps your business show up in local search results, making it easier for potential customers to find you.

· Better Targeting

If you want to target customers who are actively searching for products or services like yours in your area, local SEO is the answer, as it will attract more relevant traffic to your website.

· Competitive Advantage

Many businesses still underestimate the importance of local SEO, which means there’s an opportunity for you to get ahead of your competitors by investing in it.

· Cost-Effective

Compared to other marketing strategies, local SEO can be more cost-effective in the long run, as it helps you attract a steady stream of local customers without the need for continuous advertising.

How to Optimize Your Website for Local Searches

Now that you understand the importance of local SEO, let’s dive into some actionable steps you can take to optimize your website for local searches:

· Optimize On-Page Elements

To improve your website’s local SEO, start by optimizing its on-page elements, including:

Title tags and meta descriptions

Include your target keywords and location in your title tags and meta descriptions to make your site more relevant to local searches.

Header tags

Use header tags (H1, H2, H3, etc.) to structure your content and include your target keywords and location in them.

Content

Create a high-quality, informative, and locally relevant content marketing strategy that addresses the needs and interests of your target audience; this can include blog posts, articles, or even videos that focus on local topics.

NAP (Name, Address, Phone Number)

Ensure that your business’s NAP information is consistent across your website and other online platforms – it is vital for search engines to recognize your business as a legitimate local entity.

· Optimize for Local Keywords

Perform keyword research to identify relevant local keywords and incorporate them into your website’s content, title tags, meta descriptions, and header tags. Tools like Google‘s «Keyword Planner» can help you discover popular local search terms related to your business.

· Create and Optimize Your Google «My Business» Listing

Google «My Business» (GMB) is a free tool that allows you to create and manage your business’s online presence across Google «Search» and «Maps». To optimize your GMB listing:

Claim your listing

If you haven’t already, claim your business listing on Google «My Business» and verify your ownership.

Complete your profile

Fill out your profile with accurate and up-to-date information, including your business name, address, phone number, website URL, business hours, and categories.

Add photos

Upload high-quality images of your business, products, or services to enhance your listing’s visual appeal.

Collect and respond to reviews

Encourage your customers to leave reviews on your GMB listing and respond to them promptly to show your engagement and commitment to customer satisfaction.

· Build Local Citations and Backlinks

Local citations are mentions of your business’s NAP information on other websites, while backlinks are links from other websites pointing to your own site. Both factors play a crucial role in improving your local SEO. To build local citations and backlinks:

List your business on local directories and review sites like Yelp, Yellow Pages, and TripAdvisor;
Reach out to local bloggers, influencers, and industry-related websites for guest blogging opportunities or collaboration;
Participate in local events, sponsorships, or community initiatives to gain exposure and build relationships with other local businesses;

In Short

By following this beginner’s guide to local SEO, you can optimize your website for local searches and start reaping the benefits of increased visibility, targeted traffic, and higher conversion rates.

Don’t miss out on the opportunity to connect with local customers who are actively searching for businesses like yours – invest in local SEO today with the right agency!

The Ultimate Checklist for Hiring an SEO Agency

Posted on 6 de April, 202326 de May, 2023 by Luis Inverno

In today’s digital landscape, hiring an SEO agency is a vital step for any business looking to improve its online presence.

However, with the countless options available, finding the right agency can be overwhelming. That’s why we’ve compiled this ultimate checklist to guide you in your search for the perfect SEO partner.

What Do SEO Agencies Do?

Before you dive into the process of hiring an SEO agency, it’s essential to understand what they do and how they can benefit your business.

SEO agencies specialize in optimizing websites for search engines, improving visibility, and increasing organic traffic. Some core services they offer include:

Identifying the most relevant keywords for your niche and target audience;
Optimizing website content, meta tags, and URL structure for better search engine visibility;
Ensuring your website’s technical aspects are search engine friendly, such as site speed, mobile optimization, and indexing;
Building high-quality backlinks and enhancing online reputation through various strategies;
Producing keyword-rich, informative, and engaging content that appeals to both users and search engines;
Monitoring and analyzing website performance, providing insights, and making data-driven recommendations for improvement.

[Get a Free SEO Analysis]

What to Look for in an SEO Agency

Now that you know what an SEO agency does, it’s time to identify the key factors to consider when hiring one. Keep the following aspects in mind:

· Experience and Expertise

Choose an agency with a proven track record in your industry.

Look for case studies, client testimonials, and ask for references; a reputable SEO agency in Lisbon will have no trouble demonstrating their success!

· Transparent Communication

Open and transparent communication is crucial when working with an SEO agency. Ensure they provide regular updates, reports, and are easily reachable for any questions or concerns.

· Customized Approach

Every business is unique, and your SEO strategy should be too.

Avoid agencies that offer cookie-cutter solutions. Instead, look for an agency that takes the time to understand your business, objectives, and target audience, creating a tailored SEO plan.

· Ethical SEO Practices

Steer clear of agencies that promise quick results through questionable practices, as these can harm your website in the long run.

Stick with an agency that follows ethical, white-hat SEO techniques to ensure sustainable growth.

· Comprehensive Services

While it’s essential to focus on SEO, a well-rounded digital marketing strategy is equally important. Consider an agency that offers additional services such as social media marketing, PPC (Pay-Per-Click) advertising, and content marketing.

What to Expect from an SEO Agency

Understanding what to expect from an SEO agency will help you manage your expectations and ensure a successful partnership. Here’s what you can anticipate:

· Thorough Website Audit

An initial website audit is crucial to identifying existing issues and opportunities.

The agency should assess your website’s current performance, on-page and off-page factors, and provide recommendations for improvement.

· Keyword Strategy

A solid keyword strategy is the foundation of successful SEO.

Expect the agency to conduct in-depth keyword research, identifying the most relevant and valuable keywords to target.

· Ongoing Optimization

SEO is not a one-time effort, but an ongoing process.

Expect the agency to continuously optimize your website, monitor performance, and make necessary adjustments.

This may involve updating content, improving site structure, or implementing new tips for S EO optimization.

· Regular Reporting and Analysis

An SEO agency should provide regular reports on your website’s performance, including organic traffic, keyword rankings, and conversions.

This will help you understand the impact of their efforts and identify areas for further improvement.

· Collaboration and Support

A successful SEO partnership involves collaboration between your business and the agency.

Be prepared to work closely with the agency, providing necessary information and access to your website, as well as being open to their recommendations.

Takeaway

Hiring an SEO agency can be a game-changer for your business, but it’s crucial to find the right partner.

By using this ultimate checklist as your guide, you’ll be well-equipped to make an informed decision and embark on a successful SEO journey.

Remember to consider the agency’s experience, transparency, approach, and ethics, and be prepared to collaborate and maintain open communication throughout the process.

With the right agency by your side, you can expect improved search engine rankings, increased organic traffic, and overall business growth.

[Get a Free SEO Analysis]

Understand How SEO Benefits Your Small Business

Posted on 10 de March, 202310 de March, 2023 by Luis Inverno

You may be wondering what SEO is and why it is important as a small business owner.

Search Engine Optimization (SEO) refers to the practice of optimizing your website and its content in order to rank higher in search engine results pages (SERPs). In other words, SEO makes your company more visible and accessible to potential customers who are actively looking for products or services similar to yours online.

But why is small business SEO so important these days? This article will tell you everything you need to know about it.

What is small business SEO?

SEO for small businesses refers to the practice of optimizing a website and its content to rank higher for relevant keywords and phrases in search engine results pages (SERPs). It entails tactics such as keyword research, website optimization, link building, and content marketing strategy to increase the visibility of the website and attract more potential customers.

SEO is a critical digital marketing strategy for small businesses that can drive significant growth and success by increasing website traffic, improving user experience, building brand credibility and trust, and providing a cost-effective marketing solution with long-term benefits.

Why is SEO important for businesses?

SEO can significantly impact the growth and success of your small business. Here are some key benefits of SEO for businesses:

· Increased website traffic

When your website ranks higher in search engine results, more people are likely to click and visit your website. This can significantly increase website traffic, translating into more leads, sales, and revenue for your business.

· Better user experience

SEO involves optimizing your website design to provide a better user experience for your visitors. This includes making your website faster, more mobile-friendly, and easier to navigate. A better user experience can lead to higher engagement, more time spent on your website, and more conversions.

· Improved brand credibility and trust

When your website ranks higher in search engine results, it can increase your brand’s credibility and trustworthiness in the eyes of potential customers. People tend to trust businesses that appear at the top of search engine results more than those that appear further down.

· Cost-effective marketing

SEO is a cost-effective marketing strategy that can provide long-term benefits for your business. Unlike paid advertising, which stops working as soon as you stop paying for it, SEO can continue to drive traffic, leading it to your website for months, or even years, after you’ve implemented it.

How to improve your business with SEO

Now that you understand why SEO is important for small businesses, here are 5 steps on how to improve your business with SEO:

1. Conduct keyword research

Keyword research involves identifying the keywords and phrases your potential customers search for online. This information can help you optimize your website content and target the right audience.

2. Optimize your website

This involves making your website faster, more mobile-friendly, and easier to navigate. You should also optimize your website content with your target keywords to make it more relevant to search engine users.

3. Build high-quality backlinks

Backlinks are links from other websites that point to your website. The quality and quantity of backlinks can significantly impact your website’s ranking in search engine results.

4. Create high-quality content

Creating high-quality, relevant, and informative content can help you attract more website traffic and improve your website’s ranking in search engine results.

5. Monitor and analyze your results

It’s important to regularly monitor your website’s traffic, ranking, and other key metrics to identify improvement areas and measure your SEO strategy’s effectiveness.

If you want your business to grow, invest in SEO

Investing in a professional SEO Agency, it’s one of the most powerful marketing strategies that can help your small business increase its visibility, attract more traffic, and generate more leads and revenue.

When you hire a team of SEO specialists, you can be confident that your company will receive the attention it deserves because an SEO Agency’s success relies on its clients’ achievements.

An SEO team will focus on optimizing your website and content for search engines while providing a better user experience for your visitors that can only improve your brand’s credibility and trustworthiness. This will translate into your business’s strong online presence, long-term growth, and revenue.

How to Choose the Right SEO Agency for Your Business in Lisbon?

Posted on 10 de March, 202310 de March, 2023 by Luis Inverno

In today’s world, having a strong online presence is crucial to succeeding in any business. However, achieving a good online presence takes work, as it involves complex techniques and strategies. This is where the role of an SEO agency comes into play.

An SEO agency is responsible for optimizing your website to improve its ranking on search engines, leading to increased visibility and traffic. However, with so many SEO agencies in Lisbon, choosing the right one that meets your business needs can take time and effort.

We will discuss how to choose the right SEO agency for your business in Lisbon.

What is an SEO agency?

An SEO agency is a company that specializes in search engine optimization. The agency helps businesses to improve their online visibility by optimizing their website for search engines. The agency’s primary goal is to help businesses to rank higher on search engines such as Google, Bing, and Yahoo.

The SEO agency uses various techniques and strategies, such as keyword research, on-page optimization, off-page optimization, and content creation, to improve a website’s ranking on search engines.

How to choose an SEO agency in Lisbon?

Choosing the right SEO agency in Lisbon can look like a daunting task. However, if you follow these simple steps, you can find the right agency that meets your business needs.

· Look for experience

The first thing you should consider when choosing an SEO agency in Lisbon is their experience. Look for an agency that has been in the industry for a long time and has a proven track record of success. An experienced agency will have the knowledge and expertise to help your business achieve its online goals.

· Check their portfolio

Before hiring an SEO agency in Lisbon, you should check their portfolio. Look for their past work and clients, and see how they have helped their clients to achieve their online goals. A good portfolio will give you an idea of the agency’s expertise and the quality of its work.

· Look for transparency

A good SEO agency in Lisbon should be transparent. They should provide you with regular updates and reports on your website’s optimization progress. This will help you to track the progress and see the results of the agency’s work.

· Check their services

When choosing an SEO agency in Lisbon, you should check their services. Look for an agency that offers a comprehensive range of services, such as keyword research, on-page optimization, off-page optimization, content creation, and local SEO. This will help you to achieve your online goals more effectively.

· Look for reviews

Before hiring an SEO agency in Lisbon, you should check their reviews. Look for reviews on their website, Google, and other review websites. This will give you an idea of the agency’s reputation and the quality of its work.

Why hire an SEO agency?

Hiring an SEO agency in Lisbon has many benefits. Here are some reasons you should hire an SEO agency for your business.

· Improve your website’s visibility

An SEO agency can help you to improve your website’s visibility on search engines. This will help you attract more website traffic and increase your online presence.

· Save time and money

SEO is a time-consuming and complex process. By hiring an SEO agency, you can save time and money as they have the knowledge and expertise to handle the optimization process for you.

· Increase your online authority

An SEO agency can help you to increase your online authority by creating high-quality content, a link building strategy, and optimizing your website for search engines.

· Stay ahead of the competition

By hiring an SEO agency, you can stay ahead. The agency will help you optimize your website to rank higher on search engines, giving you a competitive advantage.

Choose the right SEO Agency

Choosing the right SEO agency in Lisbon can be challenging, but following the steps outlined above, you can find an agency that meets your business needs.

Choosing an agency with experience, transparency, and a good reputation is essential. Hiring an SEO agency in Lisbon can help you to improve your website’s visibility, increase your online authority, and stay ahead of the competition.

Remember, SEO is a long-term process that takes time to see results. But with the right agency, you can achieve your online goals and grow your business.

Maximize Your Website Traffic in Portugal: 6 Tips for SEO Optimization

Posted on 10 de March, 202310 de March, 2023 by Luis Inverno

In today’s ever-changing digital age, a website is necessary for any business. However, more than having a website is required – you must ensure people can find it. Search engine optimization (SEO) can help with this. Optimizing your website for search engines or SEO will increase its presence there (SERPs).

How to create an SEO strategy?

In this article, we will discuss six tips for SEO optimization that can help you maximize your website traffic in Portugal.

Tip 1: Find the right keywords for SEO

Keywords are the foundation of any SEO strategy. They are the words and phrases people type into search engines when looking for something. You need to conduct keyword research to find the right keywords for your website.

Many tools can help you do this, such as Google Keyword Planner, Ahrefs, and SEMrush. When choosing keywords, consider the search volume, competition, and relevance to your business.

Tip 2: Optimize your website for local search

If you want to maximize your website traffic in Portugal, optimizing your website for local search is important. This means including location-based keywords on your website, such as the name of your city or region.

You should also create a Google Business listing and optimize it with your business name, address, phone number, and website URL.

Tip 3: Create high-quality content

Creating high-quality content is key to SEO optimization. Search engines love fresh, unique, and valuable content. When creating a content marketing strategy, focus on topics relevant to your business and your audience.

Use your keywords naturally in your content, but avoid keyword stuffing, which can lead to penalties from search engines.

Tip 4: Optimize your website for mobile devices

In today’s mobile-first world, it’s essential to have a website optimized for mobile devices. This means your website should be easy to navigate on a smaller screen, load quickly, and be responsive to different screen sizes.

Google considers mobile-friendliness a ranking factor, so optimizing your website for mobile devices can improve your SEO.

Tip 5: Build high-quality backlinks

Backlinks are links referring to your website from other websites. They are crucial for SEO as they allow search engines to recognize that other websites value and find your content relevant.

Provide informative and shareable content that other websites will want to connect to develop high-quality backlinks.

Tip 6: Monitor your website’s performance and adjust your SEO strategy

Finally, monitoring your website’s performance and adjusting your SEO strategy as needed is important.

Use tools like Google Analytics and Google Search Console to track your website’s traffic, rankings, and other performance metrics.

If your website’s performance is declining, adjust your SEO strategy accordingly.

How important is SEO?

SEO optimization is more important than ever in today’s competitive online marketplace. Following the six tips outlined in this blog post can improve your website’s visibility in search engine results pages, attract more visitors, and ultimately drive more business.

Finding the right keywords is the first step in an effective SEO strategy. Optimizing your website for local search, creating high-quality content, optimizing for mobile devices, and building high-quality backlinks are all essential components of a successful SEO campaign. It’s also important to continually monitor your website’s performance and adjust your strategy to stay ahead of the competition.

Remember, a well-optimized website is the foundation of any successful digital marketing campaign. The benefits of SEO optimization cannot be overstated. Investing in SEO in Portugal can increase your website traffic, improve your search engine rankings, and ultimately grow your business, translating into higher revenues.

Why Investing in Financial SEO is Worth It

Posted on 10 de March, 202310 de March, 2023 by Luis Inverno

The financial industry is a highly competitive sector where companies strive to stand out and attract more customers. With the rise of digital marketing, Search Engine Optimization (SEO) has become an essential tool for financial institutions to increase their online visibility and reach their target audience.

In this article, we will explore why investing in financial SEO is worth it and discuss some SEO strategies for banks and the banking industry.

What is Financial SEO?

Financial SEO is optimizing a financial institution’s website and online presence to improve its search engine results pages (SERPs) ranking. Financial SEO aims to increase the visibility of a financial company’s website and attract more organic traffic from potential customers searching for financial products and services online.

To achieve this, financial SEO uses a combination of on-page and off-page optimization techniques.

On-page optimization involves optimizing elements on the website, such as titles, meta descriptions, headings, and content, to make them more relevant to specific keywords. Off-page optimization involves building high-quality backlinks from other relevant websites to increase the website’s authority and trustworthiness.

Financial SEO is especially important for the banking industry, where competition is high, and customers often use search engines to research and compare financial products and services.

By investing in financial SEO, banks and other financial institutions can increase their online visibility, improve their relevance and competitive advantage, and attract more leads and conversions for their business.

SEO Strategies for Banks

There are several SEO strategies that banks can use to improve their online visibility and attract more customers. These include:

· Keyword Research

Keyword research is the process of identifying the most relevant and popular keywords related to a particular topic.

For banks, this means identifying keywords that potential customers might use when searching for financial products and services online. By incorporating these keywords into their website content, banks can increase their chances of ranking higher in search engine results pages.

· On-Page Optimization

On-page SEO involves optimizing various elements on a website, including titles, meta descriptions, headings, and content. By ensuring that these elements are optimized for specific keywords, banks can improve their website’s relevance and increase their chances of ranking higher in search engine results pages.

· Local SEO

Local SEO is a specific type of SEO that focuses on improving a website’s visibility in local search results. For banks, this means ensuring that their website is optimized for local keywords and that their business information is consistent and accurate across all online directories and listings.

· Link Building

Link building is the process of acquiring high-quality backlinks from other websites to improve a website’s authority and ranking in search engine results pages. For banks, this means reaching out to relevant financial websites and blogs to request backlinks to their website.

Why Investing in Financial SEO is Worth It

Investing in financial SEO is worth it for several reasons, including:

· Increased Online Visibility

By improving their ranking in search engine results pages, financial institutions can increase their online visibility and attract more organic traffic to their website. This, in turn, can lead to more leads and conversions for the business.

· Improved Relevance

By incorporating relevant keywords into their website content and optimizing on-page elements, banks can improve their website’s relevance for specific search terms. This can lead to more qualified traffic and higher conversion rates for the business.

· Competitive Advantage

In a highly competitive industry, investing in financial SEO can give banks a competitive advantage over their competitors. By ranking higher in search engine results pages, banks can attract more customers and grow their business.

· Long-Term Benefits

Unlike other forms of digital marketing, such as paid advertising, the benefits of financial SEO can be long-term. By consistently optimizing their website for search engines, banks can continue to attract organic traffic and generate leads and conversions for their business.

Financial SEO is essential to growing your business

In conclusion, investing in financial SEO is worth it for banks and other financial institutions.

By implementing SEO strategies such as keyword research, on-page optimization, local SEO, and link building, financial institutions can improve their online visibility, relevance, and competitive advantage.

With the long-term benefits of financial SEO, banks can continue to attract organic traffic and grow their business over time.

Digital Marketing Trends You Need to Know for 2021

Posted on 4 de March, 20214 de March, 2021 by Luis Inverno

Digital Marketing trends have shifted in the last year, as personalization platforms like Google Shopping play a key role for retailers and consumers alike.

COVID-19 changed how we interact with one another, how we work, and how we shop.

*How do UK digital buyers predict that the coronavirus pandemic will affect their future purchasing habits? (emarketer.com)*

While few can say that they are comfortably out from under the grip of the deadly virus that rocked the world in 2020, there does seem to be a light at the end of the tunnel.

But even with the promise of change on the horizon, many consumers -and retailers- are finding that some of these new habits are just too good to let go of.

Bringing into stark focus the necessity of social media, consumer focused and targeted ad campaigns, as well as comparative pricing and locational data boosted by Google Shopping management services.

6 Digital Marketing Trends in 2021

Google Shopping

Topping these new trends that will surely show continued endurance in the coming years is Google Shopping.

While the application isn’t new, the tool has shown a surprising upswing in interest and use within the last year, particularly as demand for online goods soared, and a wider variety of retailers looked to step up to the mammoth task of going online.

For online businesses that are strongly considering a revamped SEO strategy, or setting renewed reliance on their digital marketing agency, a clear google shopping campaign for 2021 won’t go amiss.

Particularly as the platform functions differently than most other online shopping hubs like Amazon and Etsy- instead, supplying consumers with similar products from a multitude of retailers in order to secure the best price.

Social Media Buying and Reach

Making Google Shopping management services a must for any retailer that wants to sink their teeth into e-commerce without affiliating with larger retail outlets.

Moreover, consumer behavior trends in 2020 saw more shoppers gaining inspiration from social media platforms like Instagram, and then using Google to discover new products.

So while we may have gotten used to the more compartmentalized approach to SEO marketing, 2021 seems to show more crossover trends.

Requiring retailers to consider new types of social media campaigns that can dovetail into comparison platforms like Google Shopping.

Further reinforcing the position of a digital marketing agency that knows how to not only improve ranking, but also focus on social media presence, local listings and geolocation data, as well as more intimate digital forms of customer relations.

Online Communications and Events

Like online events and communications.

Is suspected that 2021 will see a continuance of the work from home trend, as well as an ever increasing reliance on digital communication.

This can include many different aspects of marketing, from online meetings to more personalized content and customer care.

How well your digital platforms perform in these spheres will not only strengthen ratings and improve CTR- as consumers have reported that convenience is one of the most motivating factors to buy- but will also help your business improve ROI by reducing administrative costs.

With fewer profits designated towards keeping an office and associated transportation costs, businesses can instead focus this retained revenue on marketing campaigns and better equipment for work from home employees.

AI in Advertising and SEO Marketing Agency

AI is continuing to play a huge part in digital marketing– let alone the entire e-commerce business sector.

Allowing your SEO services agency to better understand consumer habits while being able to more efficiently filter customer requests and create consumer focused content.

Perhaps the most exciting AI innovation to see improvements this year is “Programmatic Advertising” or an automated bidding system that translates into ad buying.

Essentially creating a real-time, targeted ad purchase point, that will target specific customers that are currently browsing the publishing website.

Making new customer acquisition more effective in both overall costs and time.

Personalized Conversational Marketing

Outside of feeling like customers finally have access to convenient price comparison, and enjoying a higher degree of relevancy in the ads they are shown, consumers also want to feel like they are still capable of reaching a human.

This type of personalization and conversational interaction allows consumers to feel more involved in their purchases, and more confident about making them.

Thanks to the shift into a multitude of channels, as opposed to just website traffic, consumers are looking for a more bespoke and individual shopping experience.

Where the retailer is capable of quickly interacting with buyers in a space that is familiar for them.

What was once mitigated by face-to-face encounters in brick and mortar stores, has now been moved to chat interfaces and comment sections.

Engendering brand loyalty and a personalized feel to an incredibly impersonal platform.

Video Marketing

Few things have become so important in the new normality of digital marketing as the humble video.

Using fun themes and often a more casual approach, video marketing is taking a bit of a diversion from the ad campaigns used historically by marketing agencies.

Away from the feeling of an overproduced and curated advertisement- consumers seem to be continuing to look for that personalized and friendly approach.

Preferring short videos like Facebook Live updates or Instagram’s Reels to learn about new products and services.

Video marketing also translates well to other types of digital marketing, far beyond social media.

Videos can be transcribed, easily shared, or even turned into a podcast.

Not to mention the format is mobile friendly and easy to consume while performing other tasks– something consumers need.

Even short videos on websites have been shown to increase Google rankings as people seem to be compelled to engage with video more than text or even banner ads.

How a Digital Marketing Agency Can Help You Grow Your Business

Posted on 7 de September, 202014 de September, 2020 by Greg Lacan

Thinking whether or not to work with a digital marketing agency?

Growing your business in today’s digitalized world can feel overwhelming at times and understanding how digital works is extremely important to succeed.

Why Has Digital Become So Crucial?

Traditional marketing can no longer reach the high audiences it used to – Digital Marketing can.

The digital world of business is constantly changing and evolving, and digital marketing companies are aware of that.

Consumers are more informed than ever and the businesses who succeed are the ones who understand this different way of doing business today, an effective way.

Digital marketing is brand promotion through technology, with a much more precise target orientation.

It delivers measurable results in real-time and strategies can easily and immediately be tested and adjusted.

So why would a company need a digital marketing agency? Well, a digital expert helps you optimize your resources while delivering the right information to the consumer and design strategies that will help grow your brand.

It’s no longer enough to just create an ad and put it on every TV channel!
With digital marketing, you can reach out to a larger audience with a lower investment, compared to traditional marketing strategies with the direct cost of distribution and traditional media.

Around 3.5 billion people are connected to the internet today around the globe. Digital marketing makes your company visible on digital spaces in the right context anywhere in the world. This is why it is so important for your business to take digital marketing seriously and build an optimized presence to make the most out of opportunities.

Digital experts help you define the best way to advertise your brand and optimize your campaigns while making digital media works in your favor.

Given that people spend around 20 hours a week on social media, it is easy to understand that almost every consumer does quick research before buying any service or product.

That is why your brand should be visible on digital platforms, in order to be found by your customers and potential clients.

A digital marketing agency will analyze your business, niche market, discuss your needs, clarify your business and digital goals and implement tools that will help you meet them: SEO, PPC, content planning, link building, website optimization, manage social media, etc.

Find an agency that resonates with your work, brand image as well as values and be amazed by how a great digital marketing plan can boost your business.

What Does a Digital Marketing Agency Do?

A digital marketing agency is highly focused on results in the digital world and is a specialist in digital communication. They can easily track any marketing action and measure it, working on the improvement of your ROI.

It is a team of strategists, designers, copywriters, creatives, developers, consultants, managers that work together to deliver the best results possible with the least amount of money spent – compared to traditional marketing, where you’d spend a lot more for a much lower return.

When working with a digital marketing agency, they will help you define your goals and deadlines and improve your productivity and strategies to optimize time, tools, and investment.

It focuses on defining who your exact buyer is, a much more precise one, and work towards that specific target. Once you know who that target is, it becomes easy to determine what your message should be and how you can reach it.

Digital marketing is all about the online world, thus working with an agency means your online presence will be developed and boosted in many ways.

That’s where many team members come together, to better define a clear and concise strategy to build your online presence: through social media, videos, landing pages, podcasts, and other online platforms, with adequate content creation.

The goal is to provide the best possible search rankings, delivering a marketing ROI that you couldn’t get otherwise. Working with a digital marketing team means that you will get more customers with higher lead conversion, which means a growth of visibility and sales.

What we do at UniK

When choosing a digital marketing agency, you need to consider the costs, expertise, experience, creativity, and focus the agency has.

At UniK SEO, we are a digital marketing agency that specializes in increasing organic and paid traffic from the main search engines (Google, Bing, Yahoo).

We provide services in Search Engine Optimisation (SEO), Pay-Per-Click Management (PPC), and Content Marketing for your brand and website.

We audit your company and create personalized digital marketing strategies, delivering measurable results to bring you the highest possible ROI. You can find out more about all our SEO services.

We are a team of motivated international professionals, who love and understand technology and innovations. Our goal is to provide the best services and results possible for your website.

Ask for Free Seo Analysis Here

UniK SEO is based in Lisbon, Portugal, and we work with many brands worldwide. We currently provide our services in English, French, Portuguese, and Spanish.

Our team has a strong background in corporate and freelance digital marketing and we are proud to show great experience as well as track records in performance, affiliate and content marketing, SEO, PPC for digital services, e-commerce, and brands.

We also build strong relationships with our media partners, which is a great tool to have when developing a link building strategy.

We are excited to show you in which ways you can improve your website! Check our blog for future tips and tricks on digital marketing and SEO.

Digital Project Manager Job Offer

Posted on 9 de June, 202010 de June, 2020 by Greg Lacan

Our SEO Agency is looking for an experienced digital project manager to join our story. Unik SEO is one of the leading SEO agencies in Portugal and a place where you can learn and grow your digital career. All our work is based in the best international SEO standards and we’re one of the few agencies in Portugal doing Online PR optimised for SEO. About 70% of our clients are international, mostly from the UK, USA, Canada and Northern Europe.

Key responsibilities:

Onboarding SEO clients from sales and organising resources required to set up their campaigns;
Overseeing the project’s financial budget and billing hours;
Ensure that projects are on-budget, on-time and on-quality;
Maintain each project workflow by assigning tasks to SEO executives and freelancers;
Take some time to assess how the teams are working and optimize and improve practices and processes;
Acting as the lead contact for clients during projects both in Portuguese and English;
Zoom or Skype with clients to take detailed ordering briefs and clarify specific; requirements of each project;
Support and orient Interns;
Make monthly reports to clients and company management;
Keeping track of latest digital campaign trends and analysing digital behaviour;

Key skills – Elimination factors:

Attention to detail and ability to proofread ruthlessly to spot typos and errors
Excellent client-facing communication skills
Minimum professional experience of 2 years in the role of account/project manager in a digital agency
Great level of English (writing and speaking)
Be native to the digital world

Soft Skills – Non-eliminatory

Multi-tasker with ability to juggle many projects;
Experience with management software tools (Monday, Buzzstream, or other)
Evidence of working with project management methodologies;
Being proactive and able to solve business problems with a technical mindset
Result oriented and decision-making skills;
Experience in SEO will be valued.
Have worked abroad for more than 6 months is a plus
Knowledge of Google Analytics, Google TagManager, SEO and Google Ads

Benefits:

Open, family atmosphere and fun environment;
Work/life balance;
Flexible hours;
State-of-the-art offices with a fun and engaging culture;
Work from home some days per month;
Option to take extra non paid holidays;
36 days off (22 days holiday + 13 National holidays + additional 2 days over Xmas/New Year + 1 day Birthday);
Unlimited Coffee and tea, free Matraquilhos and Ping-Pong;
Free Spotify premium account;

Please send your application with CV to miguel@unik-seo.com