Managing off-peak seasons with Troia Resort
When you work in the tourism sector, one of the most difficult part is counterbalancing the seasonal variations to get bookings all year long. Sometimes, offline marketing is not enough to attract new customers in off-peak seasons. This is why Troia Resort, one of the best beach resorts in Portugal, decided to invest in digital marketing with UniK SEO.
The customer
Troia Resort is located in one of the most beautiful area of Portugal, Troia, not far away from Lisbon. On top of offering different types of properties (flats, houses and villas), they also offer a huge variety of activities such as tennis and golf. It belongs to the Sonae Group which is specialised in real estate, villas and property management.
Challenges
Troia Resort was not getting much traffic online and the overall website activity was very low. They did not have any digital marketing expertise in-house (SEO, PPC) and they needed help to improve website visibility. Their budget was also limited, as they did not have many sales and the activity was irregular over the year.
Solution
We created quality contents for the blog and we updated the existing contents with the maximization of clicks in mind. We also invested in creating guest posts that are published in travelling, tourism and real estate websites (for Portugal but also the United Kingdom) with high authority and traffic in order to generate new backlinks to the client’s website. Registering the company in national and international directories was also part of the Link Building plan.
Results
