Born in the venerable year of our lord Nineteen Eighty One, in the parish of São Sebastião da Pedreira, he demonstrated from an early age a natural curiosity towards the most diverse metaphysical questions that guide universal thought. Possibly, it was this early affinity with existentialist thought that led him to pursue the study of History when the decision of which higher studies to undertake presented itself.
His spirit of relentless pursuit of the unknown led him to navigate through various professional fields after the conclusion of his studies, until he found in SEO his fifth empire. What might at first appear an uncommon or unrelatable connection can be understood on the basis of that ever-questioning spirit — the very same that leads him today to integrate data, human behaviour and strategy into a holistic approach that constantly reaches beyond keywords and the immediate needs of his clients.
Because in the end, SEO is not about algorithms. It is about people.
