UniK SEO co-founder and COO Greg Lacan is speaking at SBC Summit Lisbon 2026, joining the «Content That Still Cuts Through» panel at the Affiliate Leaders Summit on September 30th to unpack what content actually keeps affiliate audiences engaged today.
UniK SEO is proud to share that our co-founder and Chief Operating Officer, Greg Lacan, is joining the speaker lineup at SBC Summit Lisbon 2026 for a panel built entirely around the content formats that are actually keeping affiliate audiences engaged today.
SBC Summit Lisbon 2026: The Biggest Date on the iGaming Calendar
Every year, SBC Summit turns the Portuguese capital into the meeting point for the global betting and gaming industry, and the 2026 edition is no exception.
From September 29th to October 1st, the Feira Internacional de Lisboa (FIL) and MEO Arena, both in Parque das Nações, will bring together tens of thousands of operators, suppliers, regulators, and affiliates for what’s billed as the greatest show in gaming.
Whether people call it “SBC Summit,” “SBC Lisbon,” or simply “SBC Summit 2026,” it remains one of the unmissable fixtures on the SBC Europe circuit, and one UniK SEO wouldn’t dream of missing, especially after having recently celebrated its 10th anniversary as an experienced international SEO agency. It’s like a match made in heaven, right?
The Affiliate Leaders Summit Goes Standalone
This year, the Affiliate Leaders Summit—once a zone within the SBC Summit complex—runs as a standalone event, co-located with SBC Summit Lisbon 2026, with its own agenda focused entirely on acquisition, traffic, and performance marketing.
It’s the natural home for a conversation about content, and exactly where you’ll find Greg on stage.
The Panel: «Content That Still Cuts Through»
On Wednesday, September 30th, from 3:30 to 4:10 PM (BST), Greg takes his seat on Stage 1 – Future of Affiliate Strategy for a session titled «Content That Still Cuts Through: What Audiences Actually Engage With Now.»
The premise is simple, but urgent: holding an audience’s attention has become tougher than winning its traffic in the first place.
Long-form reviews are steadily losing ground to short-form video, livestreams, creator commentary, community spaces, and genuinely useful tools, as audiences look for speed, personality, and trust rather than another static landing page.
The panel will dig into which formats drive engagement and repeat visits, what separates loyalty-building content from one-off clicks, and how the sharpest affiliates are adjusting tone, format, and distribution to keep audiences coming back before attention moves on.
Greg will be joined on stage by:
- Jamil Qanai, Commercial Director for LiveScore Group.
- Javier Rodríguez, Head of Affiliation & Digital Marketing Manager for Afiliapub.
- Pavel Krbec, CEO of LiveSport.
- Rui Costa, Head of Content for Gentoo Media.
- Sue Dawson, Operations Director for FTD Digital and panel moderator.
In short, the lineup spans media, affiliation, and content leadership across the industry.
Why Greg?
Greg’s path to this stage began in 2010 in affiliate marketing and telecoms, and since then, he’s built a reputation in some of the toughest, most competitive verticals in online search, including iGaming, Finance, and Crypto.
As UniK SEO’s co-founder and Senior SEO Consultant, he’s driven organic growth for brands including Solverde, bwin, and XTB, pairing technical SEO with content strategy built to compete in both search engines and AI answers.
He’s a familiar face on the international conference circuit, having already taken the stage at SiGMA, iGB, and NFC, and after calling Lisbon home for more than 15 years, he brings genuine local context to a truly global event.
Catch Us in Lisbon!
If content strategy, affiliate performance, or iGaming SEO is on your radar, this session is worth carving out time for. As an SBC speaker, Greg brings the same practical, data-backed thinking UniK SEO applies to every client, from casino and crypto SEO to digital PR, straight to the SBC Summit Lisbon 2026 stage.
It’s not our first time on an SBC stage, so feel free to browse our events page for recaps from NFC Lisbon and more. We’ll be hanging around all week, so come say hello, or get in touch to talk through your own content and SEO strategy ahead of the show.
Ready to elevate your affiliate & iGaming content strategy?
