{"id":28570,"date":"2019-07-23T10:39:25","date_gmt":"2019-07-23T10:39:25","guid":{"rendered":"https:\/\/dev.unik-seo.com\/non-categorise\/comment-obtenir-des-snippets-riches-en-utilisant-des-donnees-structurees\/"},"modified":"2025-10-28T00:51:10","modified_gmt":"2025-10-28T00:51:10","slug":"comment-obtenir-des-snippets-riches-en-utilisant-des-donnees-structurees","status":"publish","type":"post","link":"https:\/\/www.unik-seo.com\/fr\/insights\/comment-obtenir-des-snippets-riches-en-utilisant-des-donnees-structurees","title":{"rendered":"Comment obtenir des Snippets riches en utilisant des donn\u00e9es structur\u00e9es"},"content":{"rendered":"\n<p>  La semaine derni\u00e8re, du 16 au 19 juillet, UniK SEO \u00e9tait pr\u00e9sent \u00e0 l&rsquo;iGB Affiliate Amsterdam 2019 : un \u00e9v\u00e9nement gaming avec plusieurs salles de conf\u00e9rence, 100 intervenants et 40 sessions. L&rsquo;une de ces sessions \u00e9tait anim\u00e9e par notre Business Director, Gr\u00e9goire Lacan, qui a parl\u00e9 de Comment obtenir des Rich Snippets mis en avant gr\u00e2ce aux donn\u00e9es structur\u00e9es. <\/p>\n\n<h2 class=\"wp-block-heading\">UniK SEO \u00e0 l&rsquo;iGB Affiliate Amsterdam<\/h2>\n\n<p>  L&rsquo;\u00e9v\u00e9nement comprenait 40 sessions ax\u00e9es sur le r\u00e9f\u00e9rencement, le marketing, l&rsquo;acquisition, la r\u00e9glementation et la conformit\u00e9, les paris sportifs, la finance et bien plus encore. Les \u00e9v\u00e9nements de l&rsquo;iGB sont r\u00e9put\u00e9s pour leur r\u00e9seau immersif : il y a une multitude d&rsquo;activit\u00e9s de r\u00e9seautage, des cocktails aux r\u00e9seaux rapides.   <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"iGB Live! 2019 - Show Highlights\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_jgewVmiIZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>Gr\u00e9goire Lacan, Business Director d&rsquo;UniK SEO, a repr\u00e9sent\u00e9 l&rsquo;agence en participant \u00e0 l&rsquo;\u00e9v\u00e9nement et en animant une conf\u00e9rence sur le th\u00e8me How to get Rich Snippets featured using Structured Data (Comment faire appara\u00eetre des Rich Snippets \u00e0 l&rsquo;aide de donn\u00e9es structur\u00e9es). Dans cet article, nous allons aborder les principaux sujets d\u00e9battus lors de la pr\u00e9sentation de Gr\u00e9goire. \u00c0 la fin de l&rsquo;article, vous pourrez trouver le PDF complet avec toutes les informations sur le sujet. Pr\u00eat \u00e0 en apprendre davantage sur le r\u00e9f\u00e9rencement ?   <\/p>\n\n<h2 class=\"wp-block-heading\">Comment obtenir des Snippets riches en utilisant des donn\u00e9es structur\u00e9es ?<\/h2>\n\n<p>Les Rich Snippets ou Google Featured Snippets sont des r\u00e9sultats de recherche avec un format de pr\u00e9sentation accentu\u00e9 qui fournit aux utilisateurs des r\u00e9ponses concises et directes \u00e0 leurs questions.  <\/p>\n\n<p>Si vous vous demandez encore si vous avez d\u00e9j\u00e0 vu un featured snippet, pensez aux snippets qui apparaissent au-dessus du premier r\u00e9sultat d&rsquo;une SERP lorsque vous effectuez une recherche. Cette place au-dessus de la premi\u00e8re place s&rsquo;appelle la position z\u00e9ro. La position z\u00e9ro est une position privil\u00e9gi\u00e9e.  <\/p>\n\n<p>Selon Google, \u00ab\u00a0la diff\u00e9rence avec les featured snippets est qu&rsquo;ils sont am\u00e9lior\u00e9s pour attirer l&rsquo;attention de l&rsquo;utilisateur sur la page de r\u00e9sultats\u00a0\u00bb. Les featured snippets sont un type de r\u00e9sultat de recherche qui comprend une r\u00e9ponse pr\u00e9cise, le lien source, le titre de la page et l&rsquo;URL. <\/p>\n\n<p>Est-il possible que votre page apparaisse dans un extrait vedette de Google ? Et comment y parvenir ? Tout d&rsquo;abord, parlons des donn\u00e9es structur\u00e9es.  <\/p>\n\n<h3 class=\"wp-block-heading\">Qu&rsquo;est-ce que les donn\u00e9es structur\u00e9es ?<\/h3>\n\n<p>Les donn\u00e9es structur\u00e9es sont des codes \u00e9crits dans un format sp\u00e9cifique qui permet aux moteurs de recherche de les comprendre, de les traiter et de les utiliser.<\/p>\n\n<p>Il peut \u00eatre impl\u00e9ment\u00e9 dans la section  ou  de votre page ou peut \u00eatre inject\u00e9 dynamiquement et ressembler \u00e0 l&rsquo;image ci-dessous.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.unik-seo.com\/wp-content\/uploads\/2025\/04\/structured_data_how.png\" alt=\"\" class=\"wp-image-8084\"\/><figcaption class=\"wp-element-caption\">Donn\u00e9es structur\u00e9es : A quoi cela ressemble-t-il ?<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\">Avantages des donn\u00e9es structur\u00e9es<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Augmentation de la visibilit\u00e9<\/li>\n\n\n\n<li>Augmente le CTR<\/li>\n\n\n\n<li>Am\u00e9liorer le r\u00e9f\u00e9rencement local<\/li>\n\n\n\n<li>Contribue \u00e0 renforcer l&rsquo;image de la marque<\/li>\n\n\n\n<li>Accro\u00eetre la confiance<\/li>\n\n\n\n<li>Aide \u00e0 l&rsquo;obtention d&rsquo;une place dans Voice Search<\/li>\n\n\n\n<li>Augmente indirectement votre r\u00e9f\u00e9rencement<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Types d&rsquo;extraits de page (Featured Snippets)<\/h3>\n\n<p>En fin de compte, quels sont les types de snippets que vous pouvez obtenir avec des donn\u00e9es structur\u00e9es ? Ils sont nombreux et la liste ne cesse de s&rsquo;allonger : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Article \/ billet de blog<\/li>\n\n\n\n<li>Fil d&rsquo;Ariane<\/li>\n\n\n\n<li>R\u00e9vision \/ R\u00e9vision agr\u00e9g\u00e9e<\/li>\n\n\n\n<li>Produit \/ Service<\/li>\n\n\n\n<li>\u00c9v\u00e9nement<\/li>\n\n\n\n<li>Entreprise locale \/ Organisation<\/li>\n\n\n\n<li>Logo  <\/li>\n\n\n\n<li>Q&amp;A *<\/li>\n\n\n\n<li>FAQ *<\/li>\n\n\n\n<li>Comment faire *<\/li>\n\n\n\n<li>Bo\u00eete de recherche Sitelink<\/li>\n\n\n\n<li>Auteur \/ Personne \/ Artiste<\/li>\n\n\n\n<li>Cours \/ Recettes<\/li>\n\n\n\n<li>Episodes TV \/ Films<\/li>\n<\/ul>\n\n<p>*Lancement r\u00e9cent<\/p>\n\n<h2 class=\"wp-block-heading\">Obtenez votre PDF complet<\/h2>\n\n<p>Comme promis, vous trouverez <a href=\"https:\/\/www.slideshare.net\/GrgoireLacan\/how-to-get-rich-snippets-featured-using-structured-data\">ici<\/a> le PDF complet de la conf\u00e9rence de Gr\u00e9goire sur Comment obtenir des Rich Snippets en utilisant des donn\u00e9es structur\u00e9es. Vous y trouverez des informations suppl\u00e9mentaires telles que les erreurs courantes de validation des donn\u00e9es structur\u00e9es et quelques conseils suppl\u00e9mentaires. <\/p>\n\n<p>Si vous avez des questions, n&rsquo;h\u00e9sitez pas \u00e0 contacter UniK SEO ! Nous nous ferons un plaisir de vous aider. <\/p>\n\n<p>Par ailleurs, si vous souhaitez en savoir plus sur les featured snippets, vous pouvez consulter notre article sur l&rsquo;<a href=\"https:\/\/www.unik-seo.com\/fr\/insights-fr\/comment-optimiser-lutilisation-de-google-featured-snippets\">optimisation des featured snippets de Google.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re, du 16 au 19 juillet, UniK SEO \u00e9tait pr\u00e9sent \u00e0 l&rsquo;iGB Affiliate Amsterdam 2019 : un \u00e9v\u00e9nement gaming avec plusieurs salles de conf\u00e9rence, 100 intervenants et 40 sessions. L&rsquo;une de ces sessions \u00e9tait anim\u00e9e par notre Business Director, Gr\u00e9goire Lacan, qui a parl\u00e9 de Comment obtenir des Rich Snippets mis en avant [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":24397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[224],"tags":[],"service":[],"class_list":["post-28570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"La semaine derni\u00e8re, du 16 au 19 juillet, UniK SEO \u00e9tait pr\u00e9sent \u00e0 l&#039;iGB Affiliate Amsterdam 2019 : un \u00e9v\u00e9nement gaming avec plusieurs salles de conf\u00e9rence, 100 intervenants et 40 sessions. L&#039;une de ces sessions \u00e9tait anim\u00e9e par notre Business Director, Gr\u00e9goire Lacan, qui a parl\u00e9 de Comment obtenir des Rich Snippets mis en avant\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Greg Lacan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.unik-seo.com\/fr\/insights\/comment-obtenir-des-snippets-riches-en-utilisant-des-donnees-structurees\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.8\" \/>\n\n\t\t<!-- Google Tag Manager -->\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n})(window,document,'script','dataLayer','GTM-59MPX6C');<\/script>\n<!-- End Google Tag Manager -->\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"UniK SEO - SEO Agency\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Comment obtenir des Snippets riches en utilisant des donn\u00e9es structur\u00e9es - UniK SEO\" \/>\n\t\t<meta property=\"og:description\" content=\"La semaine derni\u00e8re, du 16 au 19 juillet, UniK SEO \u00e9tait pr\u00e9sent \u00e0 l&#039;iGB Affiliate Amsterdam 2019 : un \u00e9v\u00e9nement gaming avec plusieurs salles de conf\u00e9rence, 100 intervenants et 40 sessions. L&#039;une de ces sessions \u00e9tait anim\u00e9e par notre Business Director, Gr\u00e9goire Lacan, qui a parl\u00e9 de Comment obtenir des Rich Snippets mis en avant\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.unik-seo.com\/fr\/insights\/comment-obtenir-des-snippets-riches-en-utilisant-des-donnees-structurees\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.unik-seo.com\/wp-content\/uploads\/2025\/02\/unik-seo.svg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.unik-seo.com\/wp-content\/uploads\/2025\/02\/unik-seo.svg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-07-23T10:39:25+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-28T00:51:10+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Comment obtenir des Snippets riches en utilisant des donn\u00e9es structur\u00e9es - UniK SEO\" \/>\n\t\t<meta name=\"twitter:description\" content=\"La semaine derni\u00e8re, du 16 au 19 juillet, UniK SEO \u00e9tait pr\u00e9sent \u00e0 l&#039;iGB Affiliate Amsterdam 2019 : un \u00e9v\u00e9nement gaming avec plusieurs salles de conf\u00e9rence, 100 intervenants et 40 sessions. 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