SEO Audits

Every business has a different digital DNA, so we tailor each audit accordingly. However, most of our detailed SEO audit services include the following five key components:

1. Keyword Audit

We dive into your keyword ecosystem to determine:

• How well your current content aligns with user intent;

• Whether you’re targeting keywords with high opportunity and low competition;

• Instances of keyword cannibalization or dilution;

• Gaps in your topical authority;

• Opportunities for cluster-based content creation.

This allows us to refocus your strategy, re-optimize existing pages, and build stronger content silos that Google loves.

2. Technical SEO Audit

Our technical SEO audit services are where the real engineering happens. We evaluate over 200 technical factors, including:

• Crawlability and indexing (robots.txt, XML sitemaps, crawl budget optimization);

• Site architecture and internal linking;

• Page speed and Core Web Vitals;

• Mobile-friendliness and responsive design;

• Duplicate content and canonicalization issues;

• JavaScript rendering and crawl traps;

• Schema markup and structured data;

• Redirects and broken links;

• HTTP/HTTPS consistency;

• Log file analysis (for large sites and enterprise audits).

This phase ensures your website is easily discoverable, fast, and compliant with modern SEO standards.

3. Content SEO Audit

Content is the heartbeat of your organic presence, and a poor-performing blog or product page can drag your rankings down across the board.

Our content SEO audit evaluates:

• Top-performing vs. underperforming pages;

• Content gaps within your niche;

• Opportunities for better internal linking;

• Content freshness and length vs. competitors;

• Readability, formatting, and UX signals;

• Duplicate or thin content;

• E-E-A-T signals (Experience, Expertise, Authority, Trustworthiness).

We’ll flag what to keep, what to improve, and what to remove, ensuring your content ecosystem supports your SEO growth rather than stalling it.

4. Competitor & SERP Landscape Analysis

What’s working for the top players in your space? Where are they beating you, and where can you leapfrog them?

Our competitive audit goes beyond surface metrics and looks at:

• Keyword overlap and missing opportunities;

• Content strategies (topics, structure, publishing frequency);

• Domain authority and backlink strength;

• Featured snippet and rich result presence;

• SERP layout and zero-click search impact;

• On-page structure and user experience.

The result is a benchmarked understanding of where you stand, and a clear view of how to make progress.

5. Backlink Profile Audit

Backlinks still matter, but not all links are created equal. Our backlink audit examines:

• Referring domain quality, relevance, and trustworthiness;

• Anchor text distribution and diversity;

• Toxic or spammy links that may hurt your rankings;

• Link acquisition velocity and patterns;

• Lost and broken links;

• Gaps in authority compared to competitors.

We use this analysis to shape a roadmap for safe link acquisition and disavow harmful links when necessary.